Leaders and Lessons in Native Advertising

Leaders and Lessons in Native Advertising

MediaRadar’s Native Trend Report

Last year brought about an increase in adoption and demand for Native advertising but also left many wondering how to leverage custom content to get an edge over other advertisers. With renewal rates averaging 33% across all media sites, how can you grow your native program to succeed in 2017?

MediaRadar studied last years native trends and learned some key insights to help your business:

  • Adoption and demand are extremely high with an average of 610 new advertisers using custom content each month
  • Renewal rates for the top 10 websites, where more than 50 brands are placing native buys, are between 62% and 73%
  • Sites that have invested in technology and additional personnel for their native program have a 49% renewal rate

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Download our trend report below to see how the native landscape has evolved and how to get an edge in 2017.