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Mediaradar Blog

Smart(phones) Mean Vertical

It’s time to go vertical.

Advertisers are always looking for the most efficient ways to reach their audience. This means studying media consumption patterns.

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How Vertical Video is Changing the Mobile Landscape

Mobile web traffic has finally surpassed desktop, with BrightEdge reporting that 57% of all search traffic now comes from smartphones and tablets. The ad landscape is adapting in accordance. In a report on consumer trends, MediaRadar found an 8% increase in the number of mobile advertisers in Q1 YOY (16-17).

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