September 8, 2020

The Impact of COVID-19 on Ad Tech

Ad Tech
Programmatic Advertising

On March 13th, COVID-19 was declared a national emergency in the U.S. Nearly six months later, the nation’s economy is mostly reopened, but not back to normal. We will take a look at how advertisers are behaving amid a shifting society and a changing ad tech ecosystem.

In this free report you’ll learn:

TOP 3 CATEGORIES RAISING PROGRAMMATIC INVESTMENT
TOP 3 CATEGORIES LOWERING PROGRAMMATIC INVESTMENT

Similarities between the Top 100 Programmatic Advertisers
Percent of Programmatic Advertisers Only Buying Digital Ads
Percent of Change YoY in Programmatic Ad Spend

Download the free report —>