The Impact of COVID-19 on Ad Tech

The Impact of COVID-19 on Ad Tech

On March 13th, COVID-19 was declared a national emergency in the U.S. Nearly six months later, the nation’s economy is mostly reopened, but not back to normal. We will take a look at how advertisers are behaving amid a shifting society and a changing ad tech ecosystem.

In this free report you’ll learn:

TOP 3 CATEGORIES RAISING PROGRAMMATIC INVESTMENT
TOP 3 CATEGORIES LOWERING PROGRAMMATIC INVESTMENT

Similarities between the Top 100 Programmatic Advertisers
Percent of Programmatic Advertisers Only Buying Digital Ads
Percent of Change YoY in Programmatic Ad Spend

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