Supply-side Platforms (SSPs) Shift Their Focus to Creating Demand for Advertisers
Learn how Supply Side Platforms (SSPs) are becoming more demand focused offering bid transparency that brands are typically unable to get via DSPs alone.
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MediaRadar Adds Twitter & Instagram Social Tracking Insights
Twitter and Instagram are now part of MediaRadar’s advertising intelligence tools, giving sellers valuable omnichannel advertising insights.
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Ad Sales Data: A Make or Break for Sales Prospecting Tools
Ad sales tools are only as helpful as the quality of their data. What makes quality data, and how can that data be used to bolster ad sales?
Read![5 Hacks for Clean Contact Data (Number 5 is Our Favorite) – [2022 UPDATE]](https://mediaradar.com/wp-content/uploads/2017/08/mediaradarblogimagesfeb22217-460x340.png)
5 Hacks for Clean Contact Data (Number 5 is Our Favorite) – [2022 UPDATE]
The hard truth: if your sales leads aren't updated, most of them are worthless. Read on to see how you can keep your contact data fresh.
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5 Benefits of Ad Sales Intelligence—And How to Choose the Right Tool for You
Sales intelligence tools enable sales reps to connect with the right people at the right time. How do you choose the right solution?
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What are the Latest Samsung and Apple Ad Tech Trends?
As Samsung and Apple tighten their own advertising and privacy policies, how are they using targeted ads to reach potential customers?
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Military Recruitment is Difficult: Programmatic Helps Target Young Adults
As the military innovates with new recruitment strategies, how much of their marketing budgets do they devote to programmatic?
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How Blockchain Helps Ad Tech
Blockchain has the potential to boost trust in ad tech solutions. What benefits does blockchain offer and who's already using it?
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2022 and Beyond: Three Ad Tech Trends that are Here to Stay
Of the ad tech developments that sped up during the pandemic, which three are here to stay?
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