How Are Brands Using Programmatic Advertising on OTT?
As new programmatic and OTT platform deals take place, brands are starting to experiment with this way of advertising.
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Who Were The Top Programmatic Advertisers in 2020?
Ad tech is surging. Who were the top spending programmatic advertisers in 2020?
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Which Brands are Investing in Programmatic OTT?
Programmatic OTT is expected to be a premium format favored by companies in 2021. Which brands are already testing and learning?
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What To Expect From Programmatic In 2021
With its flexibility and data-driven nature, programmatic became increasingly popular last year. But will this still hold true in 2021? The experts weigh in.
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How the largest advertisers are shifting programmatic spend
Brands are leaning on programmatic during the pandemic. How are top advertisers shifting their programmatic spend?
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Biggest Movers and Shakers in August
Which industries are driving the growth in programmatic advertising—and which brands were the top spenders in August?
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Holidays are Coming: Who Were the Biggest Programmatic Spenders Last Year?
Holiday ad buying will be far from normal this year. Let’s take a look at what programmatic buying looked like in Q4 2019 for context.
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What Percentage of Brands Use Programmatic in Their Advertising Mix?
Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?
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How the Pandemic is Impacting AdTech
AdTech is faced with many challenges this year—and the pandemic is just one of them. Here is an update on how leaders are responding.
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