How Are Brands Using Programmatic Advertising on OTT?
As new programmatic and OTT platform deals take place, brands are starting to experiment with this way of advertising.Read
Who Were The Top Programmatic Advertisers in 2020?
Ad tech is surging. Who were the top spending programmatic advertisers in 2020?Read
Which Brands are Investing in Programmatic OTT?
Programmatic OTT is expected to be a premium format favored by companies in 2021. Which brands are already testing and learning?Read
What To Expect From Programmatic In 2021
With its flexibility and data-driven nature, programmatic became increasingly popular last year. But will this still hold true in 2021? The experts weigh in.Read
How the largest advertisers are shifting programmatic spend
Brands are leaning on programmatic during the pandemic. How are top advertisers shifting their programmatic spend?Read
Biggest Movers and Shakers in August
Which industries are driving the growth in programmatic advertising—and which brands were the top spenders in August?Read
Holidays are Coming: Who Were the Biggest Programmatic Spenders Last Year?
Holiday ad buying will be far from normal this year. Let’s take a look at what programmatic buying looked like in Q4 2019 for context.Read
What Percentage of Brands Use Programmatic in Their Advertising Mix?
Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?Read
How the Pandemic is Impacting AdTech
AdTech is faced with many challenges this year—and the pandemic is just one of them. Here is an update on how leaders are responding.Read