Programmatic Native: The Next Step in Display Advertising
So what is Programmatic Native?
Programmatic Native allows you to better integrate with your audience’s viewing patterns.
In a symbiotic union of display, native, and programmatic, programmatic native allows brands to control more of their messaging, while simultaneously producing in-feed advertising.
Who Can You Trust: Buy-side success in the wake of brand safety
When The Times published their investigative findings on brands appearing next to extremist, racist, religious, and/or politically inflammatory content on Youtube, it sent shockwaves through the digital ad landscape.
For a long time, programmatic advertising has been the wizard behind the curtain, ensuring ads were placed in the Land of Oz (the internet).
Transparency was low, and metrics murky, but for many advertisers, eyeballs were eyeballs - as long as they were reached, the job was done.
The ad crisis changed things dramatically.
Projected Rise of Programmatic Direct
MediaRadar’s recent report on Consumer Advertising Trends, showed a 12% decrease in the number of programmatic advertisers Q1 YOY (2016-2017), from 45,008 in 2016 to 39,415 in 2017.Read
2017 Programmatic TV Summit – Highlights & Video
The way consumers view television is changing. This should come as no surprise, especially considering the recent troubles ESPN faced in regards to cord cutters. With more and more viewers moving to OTT, advertisers are facing a challenge, how to optimize marketing efforts to reach migrating audiences. One potential solution is programmatic buying and selling across platforms. This year’s Programmatic Summit at the Stewart Hotel in NYC endeavored to identify the necessary steps in adapting and adopting programmatic in the TV and OTT realm. MediaRadar’s CEO led a panel of National TV and Video Sellers regarding just how this process will work. The panel included:Read