3 Takeaways from the 2018 Fuse Media Summit
The Fuse Media: The Convergence of Technology & Media conference is the only hosted buyer event that brings together leading media executives. The seminar is held for those with titles, such as CDO, CTO, CMO, VP of Digital, and VP of eMedia, so that they can discuss how to adopt technology in media quicker and more efficiently. The summit was held in Center City, Philadelphia, PA from Monday, October 1st to Wednesday, October 3rd. Here are the 3 top takeaways from the event.Read
4 Reasons Why Brands Like Podcasts for Direct Response Advertising
Both publishers and advertisers should be paying close attention to the expanding world of podcasts. More and more content producers have adopted the format, and like any other form of content, advertisers are following.Read
Programmatic Ad buying, don’t go chasing Waterfalls
Last year, digital advertising grew over 15% and nearly cleared $70 billion, according to eMarketer. The same study predicted that digital spend is expected to reach $100 billion by 2020. According to MediaRadar data, 121,821 brands placed digital ads in 2016. This significant growth is driven by many factors—one of which is header bidding.Read
The $80 Billion Sales Opportunity
In October 2006 Google acquired YouTube. Only one year later the firm wrote off the investment, signaling it was a mistake. But this initial difficulty was a false warning. Fast forward 10 years, and investors believe YouTube alone generates $4.9B in video ad revenue. This is encouraging news for every other media company and publisher. Why? Because there is no question that an outsider can come in with compelling content, and sell video advertising. They can completely change the game.Read
TV Spending Moving Over to Digital
Linear TV ad spending is projected at $66B in 2016. With digital stealing away TV ad spending dollars, 2 questions remain; how much money has shifted already from TV to digital and why? As it stands, $1.5B had already shifted from TV to digital in 2015. Despite this being a less than 3% of the projected $66B, this demonstrates how much opportunity is left in this market. But, it's important to understand the factors that contributed to the already present shift from TV to digital amounting to $1.5B:Read
Traditional Broadcasters vs. Cable Sites: Are there “best practices” when it comes to online video advertising?
Since the emergence of online video, advertisers have been testing the water with which lengths are the most profitable , and yet, nothing seems to be concrete just yet in the world of online video advertising. However, we are capable of uncovering trends regarding video length already set by traditional national broadcaster and cable networks. Here's what we can report on so far:Read
What does adopting Google’s Accelerated Mobile Pages really mean for publisher’s?
Google has introduced a product that is in its beginning stages called Google AMP (Accelerate Mobile Pages). However, despite its effectual benefits towards mobile users and advertisers, there are already existing concerns within the publishing world with the arrival of this tool.Read