The Most Recent Brand To Turn To Digital: The U.S. Army
In Mid-March the US Army was forced to shut down recruiting stations across the country. Fortunately, the army had already been using digital channels. How did the U.S. army change its digital ad spend under lockdown?
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Restaurant Digital Ads in the Time of Coronavirus
The Coronavirus pandemic has forced restaurants to pivot rapidly. MediaRadar took a look at how restaurants have changed their ad spend and creatives in response. Here are our findings.
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Publishers Enter Uneasy Partnership With Facebook News
The launch of the News tab has renewed the fierce debate surrounding Facebook and Google as a digital advertising duopoly.
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B2B Struggles With Display Ads: What Can Publications Do?
Even digital native B2B sites face stiff competition from consumer sites with much larger audiences. How can B2B publications bring in B2B brands for the kind of long term advertising relationships that print media saw for years?
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These B2B Industries Are Growing Their Digital Presence
Digital advertising is maturing as B2B marketing is evolving, allowing those in the space to adopt people-based marketing and new levels of personalization.
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2019 Prediction: Big Year for Audio
For many years, we would hear "This is the year of mobile." From the first half (1H) of 2017 to the first half of 2018, mobile advertising did increase 42%, noted an IAB Internet Ad Revenue report conducted by PWC. By 2021, mobile video is expected to reach approximately $16.2 billion. Snapchat, the messaging and social media app, recognized the potential of this medium and capitalized on the expanding market. But, that doesn't seem to be what advertisers are focused on today. According to them, this is "the year of audio." Find out why now!
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3 Takeaways from the 2018 Fuse Media Summit
The Fuse Media: The Convergence of Technology & Media conference is the only hosted buyer event that brings together leading media executives. The seminar is held for those with titles, such as CDO, CTO, CMO, VP of Digital, and VP of eMedia, so that they can discuss how to adopt technology in media quicker and more efficiently. The summit was held in Center City, Philadelphia, PA from Monday, October 1st to Wednesday, October 3rd. Here are the 3 top takeaways from the event.
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Facebook vs. Snapchat: 5 Panel Takeaways
On April 5th, 2018, MediaRadar hosted a panel to discuss the state of the media industry following the recent, sweeping changes made by Facebook.
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