Top 4 Takeaways from the AMMC 2018
MediaRadar was at the 2018 American Magazine Media Conference, February 6th, 2018, in downtown Manhattan. There were many great panelists, discussions, ideas, and awards given out, to and by the leaders of the industry.
ReadVertical Video, Brand Safety, Consolidation and Meredith: Four Predictions for 2018
- Advertising Trends
- B2B Advertising
- Consumer Advertising
- Online Advertising
- Print Advertising
- Programmatic Advertising
- Television Advertising
- Video Advertising
ReadThe predictions below come from Todd Krizelman, CEO & Co-Founder, MediaRadar.
3 Reasons Why Niche Print is on the Rise
In an era of digital and online advertising, it is no secret that print has certainly struggled with declining page counts. But the idea that all areas of print have declined is mistaken. In fact, large companies like L’Oreal, Pfizer, and P&G continue to allocate big money towards print.
ReadSummer Starts Now with Alcohol Advertisers
Summer weather is heating up. It’s shaping up to be a hot season for alcohol advertising. Seasonal advertising has always been a strategic factor in targeting specific audiences. And it’s a great way to promote seasonal cocktails like Pimm’s Cup, matais, daiquiris, or mojitos. From favorites hit songs like Jimmy Buffet’s Margaritaville or Rupert Holmes’ If you Like Pina Coladas to recent top trending hashtag #ThirstyThursday, everyone loves to celebrate summer with cocktails on their patio or a cooler on the beach.
ReadThe Return of Scented Magazine Ads
Perfume ads with scented pages or fragrance samples used to be ubiquitous in magazines, but in recent years the practice of offering scented samples in ads declined substantially.
ReadInsights from the ABM Annual Conference
On May 5th, I’ll be speaking at ABM’s 2014 Annual Conference in Phoenix, Arizona. I’m very excited to report on some insightful research we’ve done surrounding E-mail newsletter advertising, which is a quickly growing and vital piece of the advertising mix for b-to-b publishers and advertisers.
ReadFinancial & Real Estate Advertising Returns to Magazines
While national consumer magazines cumulatively recorded sub-par advertising numbers in first-quarter 2014, we were particularly excited by one of the bright spots we uncovered. Through February, we found that ad pages from financial & real estate brands increased by 33.5% from the same period in 2013, as measured across 158 national consumer magazines. We also found that there were 52 different brands that increased their investment in ad pages within these magazines during this period.
ReadApple Ramps Up iPhone 5C Advertising – But Is It Too Late?
Apple has attracted a lot of attention recently for the purported poor sales performance of the iPhone 5C. While the lower-cost iPhone has not sold nearly as well as its high-end partner, the iPhone 5S, it also did not benefit from the same comprehensive advertising campaign.
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