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Podcasting is Growing: What Does that Mean for Advertisers?
Podcast advertising spending is growing more than other digital audio formats. Use these insights to guide your media planning in 2022.
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WeWork Turned it Around—How are They Using That in Ads?
WeWork is finishing the year out strong. How has this optimism and persistence impacted their advertising?
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How are Shipping and Logistics Companies Advertising Amid Port Crisis?
The world's ports are in disarray. As shipping and logistics companies navigate a stressful situation, how are they advertising?
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How is the Army Advertising Across Formats to Meet New Goals?
The Army is increasing diversity to reflect the shifting population and number of eligible recruits. How does that impact advertising?
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Military Recruitment is Difficult: Programmatic Helps Target Young Adults
As the military innovates with new recruitment strategies, how much of their marketing budgets do they devote to programmatic?
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How Blockchain Helps Ad Tech
Blockchain has the potential to boost trust in ad tech solutions. What benefits does blockchain offer and who's already using it?
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Cigarettes Aren’t Coming Back to Life—Manufacturers Switch Gears
As more people quit smoking, cigarette producers are shifting their strategies. How is that impacting advertising?
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B2B Digital Advertising and Influencer Marketing Work Well In Tandem
B2B advertising spend has more than fully recovered. How does spending look? And will TikTok be the next place for B2B influencers?
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How are Vaccine Makers and Pharmacies Advertising?
Most American adults are vaccinated, but it wasn't pharmaceutical companies doing the advertising. How do they spend their ad budgets?
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