What does adopting Google’s Accelerated Mobile Pages really mean for publisher’s?
Google has introduced a product that is in its beginning stages called Google AMP (Accelerate Mobile Pages). However, despite its effectual benefits towards mobile users and advertisers, there are already existing concerns within the publishing world with the arrival of this tool.
ReadAutomakers Use Advertising to Drive Sales
We were so excited to work with MediaPost’s Marketing Daily to discuss our data regarding the state of auto sales. What we found out was fascinating and right up our alley! It turns out, auto companies boosted their digital spend this year, increasing their online advertising behavior. All six automakers increased their online advertising, here’s the breakdown: GM placed on 68% more sites, FCA-80%,Nissan Motor-90%, Honda-73%, Toyota-67%, and Ford, coming in the lead with a whopping online ad boost of 97%. Read the full article here where MediaRadar CEO, Todd Krizelman, discusses how automakers increased their online presence through native advertising.
ReadMediaRadar is compared to ‘legal’ insider trading
On August 10, 2015, New York Post compared our ad tracking software to what one would consider insider trading–except legal! After Wall Street professionals got wind of our tool, an advertising tracking tool capable of predicting how well a company will fare at a given time, they started warming up to the idea of MediaRadar.
ReadProgrammatic native: Tragedy of the commons?
An emerging new trend in native advertising combines the value of native with the easy placement of programmatic. But who is this favorable for?
ReadA Response to Brian Colbert’s Native Advertising Op-Ed in Digiday
Brian Colbert’s op-ed in Digiday about defending native advertising’s premium value gets the message right: if publishers get caught up in the hype, native’s value could go the way of the banner – and take a lot of hard-won brand trust with it. Just how close are we to this adpocalypse? The answer is in the data.
ReadMarketers in Many Verticals Are Choosing Native
With comedian John Oliver’s tasteful takedown of native advertising still ringing in the ears of many digital advertisers and publishers, many have been wondering how common native advertising is today. Our recent native advertising research shows that native advertising is being embraced by digital publishers and advertisers across numerous publishing and advertising verticals – not just viral news sites and large consumer brands.
ReadB2B Publishers Embracing Programmatic
Last week AOL reported in AdWeek that 92% of marketers polled at Fortune 1000 companies said they already buying ads programmatically. They went further to report that their own quarterly revenues were up 20%, attributing the gain to the growth of their programmatic advertising business.
ReadHow Popular Is Native Advertising?
Over the last year, the hype surrounding native advertising has continued to grow louder. eMarketer recently predicted native ad spending to grow to $3.2 billion in 2017, up from $2.3 billion in 2014. While this is just a fraction of online ad spending (IAB calculated total U.S. online ad revenues at $42.8 billion in 2013), it is a quickly growing segment.
ReadEmail Advertising Insights from ABM’s Annual Conference
I recently attended and spoke at the ABM’s 2014 Annual Conference in Phoenix, Arizona. I presented some insightful research we’ve been doing surrounding Email newsletter advertising. Email newsletters have been vital to b-to-b publishers for many years, but the ubiquity of mobile media has now increased the importance of Email in the advertising mix.
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