• Digital Advertising

With the midterm elections fast approaching and the balance of power in Washington teetering on the edge, Democrats and Republicans are doing everything in their power to get in voters' good graces—including increasing their digital ad spend.

• Digital Advertising

With the rise in YouTube gaming channels (people watched 100B hours in 2020), advertisers are putting their money where the games are.

• Digital Advertising
• Facebook

How did companies invest in Facebook in 2021? Hint: it's a lot. Here's a sneak peek at our upcoming Trend Report on Facebook advertising.

• Consumer Advertising
• Digital Advertising
• Home Goods

YouTube reigns in most other ad categories, but Home Goods is betting on retail media sites instead—with a remarkable emphasis on native ads. Here's why.

• Consumer Advertising
• Digital Advertising
• Print Advertising
• TV Advertising

Through sales spikes, the pandemic and bad press, Peloton has been on a wild ride the past few years. This Q1, their ad strategy—while down 22% in spending—shows a fresh take.

• Digital Advertising
• Social Media Marketing

How will Elon Musk's purchase of Twitter affect Twitter advertising? We have some ideas but with Elon...you never know.

• Digital Advertising
• Facebook

What did Facebook advertising look like for restaurants and bars in 2021? The data might surprise you, and predicts interesting trends for the future.

• Ad Tech
• Digital Advertising

The hard truth: if your sales leads aren't updated, most of them are worthless. Read on to see how you can keep your contact data fresh.

• Digital Advertising
• Podcast Advertising

Podcast advertising spending is growing more than other digital audio formats. Use these insights to guide your media planning in 2022.