Are Pharma Brands Ready to Embrace Digital Advertising?
Are pharma brands ready to adopt full on digital advertising campaigns? Learn more about what's in store for this traditional industry segment.Read
DTC Pharma Ad Trends: Overview and New Advertisers
Here’s what you need to know about how pharma companies—new and old—spent their ad dollars in 2021.Read
HIV/AIDS Prescription Drug Advertising: Looking Toward the Future
While prescription drug advertising has remained relatively stable, we see a different story when looking at recent digital ad spend for HIV/AIDS treatments.Read
4 Top Pharma Advertising Trends of 2021
How are Pharma companies spending their budgets? How do they divide their investments across B2B and B2C sectors?Read
Cigarettes Aren’t Coming Back to Life—Manufacturers Switch Gears
As more people quit smoking, cigarette producers are shifting their strategies. How is that impacting advertising?Read
How are Vaccine Makers and Pharmacies Advertising?
Most American adults are vaccinated, but it wasn't pharmaceutical companies doing the advertising. How do they spend their ad budgets?Read
DTC pharmaceutical advertising: who’s spending?
How much is direct-to-consumer pharma spending, and which brands are spending the most?Read
Pharma is Growing Its Digital Ad Spend. But by How Much?
Pharma brands were challenged to find new ways to reach buyers last year. How much did their digital spend increase?Read
How are B2B Medical Companies Advertising During COVID-19?
The COVID-19 crisis has created chaos in B2B medical supply chains. We see major shortages and supply chain disruptions, while non-essential health industries are being put on hold. What does this mean for B2B medical advertising?Read