HIV/AIDS Prescription Drug Advertising: Looking Toward the Future

While prescription drug advertising has remained relatively stable, we see a different story when looking at recent digital ad spend for HIV/AIDS treatments.

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4 Top Pharma Advertising Trends of 2021

How are Pharma companies spending their budgets? How do they divide their investments across B2B and B2C sectors?

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Cigarettes Aren’t Coming Back to Life—Manufacturers Switch Gears

As more people quit smoking, cigarette producers are shifting their strategies. How is that impacting advertising?

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How are Vaccine Makers and Pharmacies Advertising?

Most American adults are vaccinated, but it wasn't pharmaceutical companies doing the advertising. How do they spend their ad budgets?

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DTC pharmaceutical advertising: who’s spending?

How much is direct-to-consumer pharma spending, and which brands are spending the most?

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Pharma is Growing Its Digital Ad Spend. But by How Much?

Pharma brands were challenged to find new ways to reach buyers last year. How much did their digital spend increase?

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How are B2B Medical Companies Advertising During COVID-19?

The COVID-19 crisis has created chaos in B2B medical supply chains. We see major shortages and supply chain disruptions, while non-essential health industries are being put on hold. What does this mean for B2B medical advertising?

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