HIV/AIDS Prescription Drug Advertising: Looking Toward the Future
While prescription drug advertising has remained relatively stable, we see a different story when looking at recent digital ad spend for HIV/AIDS treatments.Read
Pharma is Growing Its Digital Ad Spend. But by How Much?
Pharma brands were challenged to find new ways to reach buyers last year. How much did their digital spend increase?Read
How are B2B Medical Companies Advertising During COVID-19?
The COVID-19 crisis has created chaos in B2B medical supply chains. We see major shortages and supply chain disruptions, while non-essential health industries are being put on hold. What does this mean for B2B medical advertising?Read