New York—July 26, 2021—Today, the Business Intelligence Group named MediaRadar, Organization of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products that help to solve the challenges organizations have connecting and collaborating with prospects and customers.
MediaRadar was awarded the 2021 SAMMY for Outstanding Sales & Marketing Technology in mass media. Judges were impressed with MediaRadar’s cross-department collaboration. MediaRadar’s product, engineering, marketing and client services worked together to provide near real-time buying trends to the market for free. These trends were then used by media companies to influence ad sales strategy during COVID-19. This demonstrated MediaRadar’s commitment to the advertising industry during the most challenging year media sales has ever faced.
“I’m proud that MediaRadar is receiving this Sammy award for its remarkable year of product innovation,” said Todd Krizelman, CEO of MediaRadar. “These near-real-time buying trends required collaborative cross-departmental efforts. Efforts like this further our reputation as a cutting edge client-centric organization that continues to listen and respond to the needs of our industry.”
“We are proud to reward and recognize MediaRadar for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve how we all connect with the clients and prospects we love, for years to come.”
MediaRadar’s award-winning ad intelligence solutions deliver timely cross-media insights that are highly targeted to the needs of media sellers, agencies and marketers. Our extensive database covers over 4mm+ brands across TV, print, and digital platforms including emerging formats like YouTube, podcasting, OTT, social platforms. Media selling teams rely on us to prospect for new business, create compelling pitches and connect with the right buyers. Agencies and brands use MediaRadar to create the best media mix, monitor competition and uncover new advertising opportunities. Connect with us on Twitter, Facebook, LinkedIn & Instagram.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.