The New Native Advertising Narrative: How native advertising became custom content and what it means for publishers.
Folio - quotes MediaRadar's trend report that narrates the evolution of native advertising. The article interviews many publishers, ranging from a digital media company with four verticals to a magazine publisher with 25 titles in the U.S. alone, who all employ the term, “native advertising,” and use online display ads in favor of custom content (refers to advertising material that can live online or off).Read
NFL’s Playoff Advertising Share Has Increased By 19% Since 2014
Forbes - MediaRadar's research surrounding the NFL, MLB, NBA, and NHL is cited in this article. Find out which major US sports, which companies, and which product categories spent the most on TV ads during playoffs compared to previous years!Read
Chevy’s global CMO retires amid broader cuts at parent GM
Marketing Dive - quotes a MediaRadar report, which shows that six of Chevy's models quadrupled the amount of ad investments in Q2 2018 versus the prior quarter.Read
Native advertising: Is there still room to grow?
Digital Content Next - MediaRadar CEO, Todd Krizelman, quotes MediaRadar’s In-Depth Look Into the Current State of Native Advertising report, outlining the product categories leveraging native advertising to reach their target audiences, major challenges with and benefits of native advertising, ways to successfully implement the format, and the future of it as a whole.Read
Who should take advantage of IGTV first?
The Drum - MediaRadar CEO, Todd Krizelman, discusses the advantages of IGTV - brand safety, performance, and growth - but also urges brands to "remain vigilant during this time, and not act on impulse once IGTV decides to monetize. ... IGTV will have to prove it has learned from the woes of its competitor, before it can truly outshine YouTube."Read
Get Ahead: The Future of Social Media Marketing
Business News Daily - quotes MediaRadar CEO, Todd Krizelman, who forecasts that, although IGTV peaked as the top 25th U.S. iPhone app immediately after launch and then fell off dramatically, expectations that IGTV will ultimately carry advertising in 2019 will continue.Read
Native’s Three Key Problems: Scale, Engagement, Retention
MarTech Series - quotes MediaRadar’s Native Trend Report from last year, which showed that, while an average of 610 new advertisers invested in native each month, only 33% who purchased native across all media sites ended up renewing.Read
Native Renewal Rates Up An Average 40% In 2018
MediaPost - quotes MediaRadar’s In-Depth Look Into the Current State of Native Advertising report and CEO, Todd Krizelman, outlining the product categories leveraging native advertising to reach their target audiences, major challenges with and benefits of native advertising, ways to successfully implement the format, and the future of it as a whole.Read
Apple seems to be ramping up its iPhone TV ads spending this year
MediaPost - cites a MediaRadar study, which shows that Apple has raised its spending on iPhone advertising by a factor of 5 in the face of a slowing smartphone market.Read
Glamour was selling millions of magazines, but still couldn’t make the business work. And it shows the dire state of advertising.
Business Insider - MediaRadar found that fashion advertisers spent 16% less in print than they had a year ago, while their digital spending grew 60%. There's new competition for these ad dollars. Snap won 150 fashion advertisers so far this year, almost all of them new over 2017, by MediaRadar's count.Read