Musk’s $44bn Twitter buyout a ‘mixed bag for marketers’
Media experts and publicists react to the news that Twitter plans to accept billionaire Elon Musk’s offer to buy the platform for $44bn.
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Despite board seat reversal, Elon Musk will still impact Twitter’s business success
Billionaire Elon Musk, Twitter's largest shareholder, has rejected a seat on the company's board just days after accepting it. By remaining on the outside, Musk will have more freedom to air his oft-controversial opinions on free speech and content moderation — which is sure to have direct implications for the platform's ability to generate ad revenue.
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‘Grammy Awards’ Viewing Up 4%, CBS Estimates
"The 64th Grammy Awards" on CBS did a bit better than last year's record low numbers, but not by much -- around 4%, according to network projections.
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‘For Your Consideration’ Oscars Promo Ad Spend Up 7%, To Nearly $53M And Counting
Studios' spending on ads promoting their 2021 films and stars in the lead-up to the March 27 Academy Awards telecast had reached nearly $53 million by March 8, according to cross-platform ad campaign tracking firm MediaRadar...
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Sports betting stocks take a hit
While sports betting activity has exploded over the past year, sports betting stocks have largely stumbled as the public markets move away from the "grow at any cost" mindset and focus more on profitability.
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MediaRadar: Podcast Ad Revenue Grew 20% In 2021. More Ads Were Pre-Recorded Too.
The ad tracking firm MediaRadar reviewed advertising in 500 top podcasts, across multiple content categories.
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How podcasts are helping brands meet DEI commitments
Multicultural podcast agency Pod Digital Media recently inked a three-year, eight-figure deal with McDonald's as the brand invests in diverse media.
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MediaRadar Wins 12th Stevie® Award!
MediaRadar is proud to announce it was presented a Stevie Award for Sales & Customer Service. This marks 9 straight years of recognition!
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The Top 5 AVODs Are Duking It Out For A Handful Of Ad Categories
Over-the-top advertising reached about $1.3 billion last year — up from 2020’s pandemic-depressed $890 million, according to MediaRadar’s OTT Ad Insights report for 2021.
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Light-Ad Tiers of Major Streaming Services Drew $438 Million in 4Q
The light-ad versions of the big direct-to-consumer subscription streaming services are drawing heavy interests from advertisers, according to MediaRadar’s ad sales intelligence platform.
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