Business Insider

New TV Season, Marked By Massive Entertainment Ad Declines, Kicks Off With Fewer New Shows

Total national TV entertainment advertising sank 25% in September to $2 billion -- mostly due to the lack of TV network prime-time programming for the new TV season, according to MediaRadar.

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Forbes

Quibi Spent $63 Million On Ads In Short Six-Month Life

The short-form video startup had a short six-month lifespan during which it spent at least $63 million on TV, web, and print ads, according to ad intelligence firm MediaRadar.

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LA Times

Why Disney is betting on spooky short films — sponsored by brands

While product placement in TV shows and movies is nothing new, Disney’s effort takes the idea of sponsored content to a new level.

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Business Insider

Entertainment digital ad spend will drop 6.9% this year, but gaming and SVOD growth will offset losses

Entertainment digital ad spending will decline 6.9%, compared with the overall digital ad industry's 1.7% growth. But strong SVOD growth will offset some of the losses from live entertainment.

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MediaPost

Did Rise In Programmatic Lead Google CEO To Pledge $10 Billion To India’s Digital Future?

MediaRadar’s analysis of programmatic advertising in the first half of 2020 puts growth at about 36%, despite a slump in April. The data shows that the number of brands running programmatic campaigns in January came in just under 34,000, rising to 45,000 in July.

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Digiday

‘They’re gonna go with what they know’: Publishers struggle to win new business amid pandemic

While ad spending has rallied in several key categories over the past five months, many brands, particularly those in the retail category, worry about going dark for extended periods of time as fall begins and winter looms.

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Adweek

Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty.

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Adweek

Programmatic Is Returning to Its Prepandemic ‘Normal’ Levels

The travel sector is still struggling, but other verticals are spending big on marketing

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Business Insider

Amazon has been on an advertising blitz, and it’s benefitting platforms like Instagram

Amazon's 2020 advertising spend rebounds after Coronavirus hit.

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Medium

Why And How Should Your Business Use Data Analytics In COVID-19 Crisis And After

The messaging during the COVID-19 pandemic and after have to be different. Adobe says e-commerce sites doubled ad spend in less than a month, from $4.8 million for the week of Feb. 17 to $9.6 million for the week of March 9, according to data from MediaRadar.

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