MediaPost

Apple Drives Billions In Revenue Through Content

During its first-quarter earnings call, Apple on Wednesday reported that its services group generated record revenue of $16.9 billion, thanks to offerings in App Store, cloud, music, video, advertising and payment.

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DCN

What Hulu’s AVOD Success Story Tells Us

Amid this growth, it’s worth looking at what successful AVODs are doing to break through the noise and succeed. Who better to learn from than Hulu, one of the original AVOD platforms? Here are some things that set Hulu apart from the pack and that other streamers should pay attention to...

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MediaPost

Hulu’s 870+ Advertisers In Jan/Feb Ranged From DraftKings To GM

Disney’s Hulu SVOD drew 873 ads in the first two months of this year, including 461 in January and 548 in February, according to tracking/analysis by MediaRadar.

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Medium

The 6.5% Economy, ‘Excessive’ Ads, Localization Creeps Us Out

The US Federal Reserve is projecting white-hot economic growth in 2021: 6.5%. As vaccinations roll out demand is ramping up; people want their lives back.

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AList

Disney+ Ad Spend Jumps 158 Percent YoY From January To February

According to MediaRadar’s latest analysis, Disney+ ad spend surged 158 percent year-over-year (YoY) from January to February.

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BizReport

Reports: YouTube, Snapchat use on the rise

Two big winners from the digital space in 2020 are YouTube and Snapchat, which both fared well throughout the pandemic in engaging consumers which, in turn, brought more advertisers to their tables. Here's the breakdown.

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MediaRadar

MediaRadar Wins Two Stevie® Awards

MediaRadar wins two Stevie Awards for Customer for amazing customer service.

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Adweek

Podcasts Give Advertisers a Unique, Direct Line to Consumers

New MediaRadar report highlights 2020's biggest winners in podcast advertising.

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AList

COVID-19’s Impact On Travel Ad Spending

The ongoing fallout of COVID-19, including travel bans and quarantines, has caused the airline business to bleed money and marketers to scale back ad spend.

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MediaRadar

MediaRadar Wins 2021 BIG Innovation Award

MediaRadar has been awarded a 2021 BIG Innovation Award presented by the Business Intelligence Group for the second straight year.

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