Sony’s Playstation 5 Outspent Microsoft’s Xbox Series X Three to One in Launch Ads
The two-week period ahead of the console launches was the video gaming category’s most active in 2020.
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Snap Is Spending $1 Million a Day to Chase TikTok
Snap recently launched Spotlight, a new platform for user-created videos within Snapchat, in nearly a dozen countries. The new feature will curate the "most entertaining" Snaps from Snapchat users and broadcast them to viewers based on their preferences and favorite videos.
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Tiger Woods won’t play in The Match 3, but the show’s producer hopes to make it an annual Black Friday event
This year, outside of college football games, the four major pro sports leagues are off. In a typical year, NBA and NHL games are usually played on Black Friday, but with Covid-19 impacting schedules, MediaRadar CEO Todd Krizelman said the Match is a great investment for advertisers looking for eyeballs.
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Cruise Industry Carefully Charts Its Return to Sailing
Despite the CDC lifting its No Sail order, in place since the pandemic arrived on U.S. shores in March, the cruise industry has gone from dry docks to a metaphorical Bermuda Triangle, with no clear timeline as to when their ships can actually set out again.
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NBA’s return by Christmas appears to be on track
The National Basketball Association could decide on its 2020-21 season by Friday with signs pointing to a return by Christmas Day.
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Google Trends Reveal What Voters Think
What issues will drive the results of the 2020 presidential election Tuesday? This year has been one of transformations. The advertising industry and businesses had to reinvent themselves based on the COVID-19 pandemic and changes in consumer behavior.
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Candy Brands Are Trying to Solve the Halloween Pandemic Puzzle
Candy brands are turning the Halloween season into a month-long celebration instead of one day.
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New TV Season, Marked By Massive Entertainment Ad Declines, Kicks Off With Fewer New Shows
Total national TV entertainment advertising sank 25% in September to $2 billion -- mostly due to the lack of TV network prime-time programming for the new TV season, according to MediaRadar.
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Quibi Spent $63 Million On Ads In Short Six-Month Life
The short-form video startup had a short six-month lifespan during which it spent at least $63 million on TV, web, and print ads, according to ad intelligence firm MediaRadar.
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Why Disney is betting on spooky short films — sponsored by brands
While product placement in TV shows and movies is nothing new, Disney’s effort takes the idea of sponsored content to a new level.
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