Did Rise In Programmatic Lead Google CEO To Pledge $10 Billion To India’s Digital Future?
MediaRadar’s analysis of programmatic advertising in the first half of 2020 puts growth at about 36%, despite a slump in April. The data shows that the number of brands running programmatic campaigns in January came in just under 34,000, rising to 45,000 in July.
Read
‘They’re gonna go with what they know’: Publishers struggle to win new business amid pandemic
While ad spending has rallied in several key categories over the past five months, many brands, particularly those in the retail category, worry about going dark for extended periods of time as fall begins and winter looms.
Read
Only 9% of Ad Buyers Have a Clear Budget for Next Year
Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty.
Read
Programmatic Is Returning to Its Prepandemic ‘Normal’ Levels
The travel sector is still struggling, but other verticals are spending big on marketing
Read
Amazon has been on an advertising blitz, and it’s benefitting platforms like Instagram
Amazon's 2020 advertising spend rebounds after Coronavirus hit.
Read
Why And How Should Your Business Use Data Analytics In COVID-19 Crisis And After
The messaging during the COVID-19 pandemic and after have to be different. Adobe says e-commerce sites doubled ad spend in less than a month, from $4.8 million for the week of Feb. 17 to $9.6 million for the week of March 9, according to data from MediaRadar.
Read
They’re Desperate For More Revenue, But Travel Companies And Travel Promotion Groups Remain Reluctant To Advertise
The spread of Covid-19 has not only triggered the biggest drop in travel demand since at least World War II, it also has crippled travel industry spending on advertising of all kinds as hotel chains, airlines and tourism promotion agencies around the U.S. at times this year all but gave up on even trying to attract travelers.
Read
Microsoft Could Take Over TikTok’s Entire Global Business; Travel Ad Spend Falls Off A Cliff (Again)
Talks between the companies about a deal, which must be completed before Sept. 15 or risk TikTok getting banned from the United States, are complex and still preliminary.
Read
Mac and cheese gets Cheetos collab, Kraft breakfast rebrand
This week brought two big announcements for the comfort food: a fusion concept with Cheetos, and Kraft’s attempt at rebranding the American staple as a breakfast-appropriate dish.
Read
A stamp of legitimacy’: TikTok turns up its branded content spending and profile with publishers
After a blitz of ad spending and careful marketing propelled TikTok into the mainstream, the ascendant social platform has begun using media companies to give it another stamp of legitimacy.
Read