Snap Inc.’s New Chief Business Officer Plans to Overhaul the Company’s Ads Business
Adweek - quotes MediaRadar CEO, Todd Krizelman, explaining how Snapchat is maturing because it's listening to advertisers. By extending its video ad length through dozens of discover channels, the platform is appealing more to marketers too.
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MediaRadar Launches AI Solution To Help Publishers Predict RFPs
MediaPost - reports the launch of MediaRadar's AI-powered "RFP Predictor" that will alert publishers of coming RFPs and help ad sales teams plan ahead. The tool anticipates that 1,350 RFPs will be issued in Q2 2019, that the top three industries issuing RFPs this year will be retail, apparel, and travel advertisers, and that April will be the most active month for RFPs.
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YouTube ranked ‘most intimate brand’ among millennials, report finds
MarketingDive - quotes MediaRadar research about YouTube's increased ad revenue and advertiser renewal rates, adding to the idea that the platform is the 'most intimate brand' among millennials.
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Snap beat Wall Street expectations in Q4 2018 and set its stock soaring. Here’s a breakdown of how advertisers are spending on the platform
Business Insider - Reporter Tanya Dua delves into Snap earnings using data, graphs, and quotes from MediaRadar. Find out how often brands advertised with Snapchat and which advertisers and product categories used Snap ads the most!
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Report: YouTube’s Ad Revenue Climbed in 2018 as It Retained Most of Its Advertisers Geico, Samsung and Disney represented 15.5 percent of its total for the year
Adweek - quotes MediaRadar data and CEO, Todd Krizelman, proving that YouTube's ad revenue increased last year due to certain advertisers like Geico, Samsung, and Disney.
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We talked to publishers about their fears and hopes following a brutal month of layoffs in digital media
Business Insider - quotes CEO, Todd Krizelman, as he talks about MediaRadar's new RFP predictor and high renewal rates as well as growth disparities in the general market, following the brutal month of layoffs in digital media.
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The New Native Advertising Narrative: How native advertising became custom content and what it means for publishers.
Folio - quotes MediaRadar's trend report that narrates the evolution of native advertising. The article interviews many publishers, ranging from a digital media company with four verticals to a magazine publisher with 25 titles in the U.S. alone, who all employ the term, “native advertising,” and use online display ads in favor of custom content (refers to advertising material that can live online or off).
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NFL’s Playoff Advertising Share Has Increased By 19% Since 2014
Forbes - MediaRadar's research surrounding the NFL, MLB, NBA, and NHL is cited in this article. Find out which major US sports, which companies, and which product categories spent the most on TV ads during playoffs compared to previous years!
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Chevy’s global CMO retires amid broader cuts at parent GM
Marketing Dive - quotes a MediaRadar report, which shows that six of Chevy's models quadrupled the amount of ad investments in Q2 2018 versus the prior quarter.
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Native advertising: Is there still room to grow?
Digital Content Next - MediaRadar CEO, Todd Krizelman, quotes MediaRadar’s In-Depth Look Into the Current State of Native Advertising report, outlining the product categories leveraging native advertising to reach their target audiences, major challenges with and benefits of native advertising, ways to successfully implement the format, and the future of it as a whole.
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