MediaPost March 25, 2021

Hulu’s 870+ Advertisers In Jan/Feb Ranged From DraftKings To GM

Disney’s Hulu SVOD drew 873 ads in the first two months of this year, including 461 in January and 548 in February, according to tracking/analysis by MediaRadar.

Read →

Medium March 22, 2021

The 6.5% Economy, ‘Excessive’ Ads, Localization Creeps Us Out

The US Federal Reserve is projecting white-hot economic growth in 2021: 6.5%. As vaccinations roll out demand is ramping up; people want their lives back.

Read →

AList March 18, 2021

Disney+ Ad Spend Jumps 158 Percent YoY From January To February

According to MediaRadar’s latest analysis, Disney+ ad spend surged 158 percent year-over-year (YoY) from January to February.

Read →

BizReport February 10, 2021

Reports: YouTube, Snapchat use on the rise

Two big winners from the digital space in 2020 are YouTube and Snapchat, which both fared well throughout the pandemic in engaging consumers which, in turn, brought more advertisers to their tables. Here's the breakdown.

Read →

MediaRadar February 4, 2021

MediaRadar Wins Two Stevie® Awards

MediaRadar wins two Stevie Awards for Customer for amazing customer service.

Read →

Adweek February 2, 2021

Podcasts Give Advertisers a Unique, Direct Line to Consumers

• Podcast Advertising

New MediaRadar report highlights 2020's biggest winners in podcast advertising.

Read →

AList January 25, 2021

COVID-19’s Impact On Travel Ad Spending

The ongoing fallout of COVID-19, including travel bans and quarantines, has caused the airline business to bleed money and marketers to scale back ad spend.

Read →

MediaRadar January 13, 2021

MediaRadar Wins 2021 BIG Innovation Award

MediaRadar has been awarded a 2021 BIG Innovation Award presented by the Business Intelligence Group for the second straight year.

Read →

DCN January 12, 2021

Media Industry Predictions for 2021: OTT, video, social and more

Looking ahead to this new year, we predict there will be some major turning points, particularly in OTT, social media, video and conferences. Here at MediaRadar we’ve taken a look back at 2020’s unique advertising trends and predicted what 2021 will bring.

Read →

WWD January 6, 2021

Retailers Dole Out More Ad Dollars on Digital This Past Holiday Season

Marketing platform LiveIntent teamed with MediaRadar to dig into how the pandemic impacted advertising during the recent holiday shopping season.

Read →