Super Bowl Advertisers That Returned To Spend Millions
Brands like Amazon and Google have not consistently advertised every year, but have been big spenders when they do. During the past five years, beer has been the top product category buying Super Bowl ad placements.Read
Sports-betting brands doubled down on TV ads during the recent NFL season. Here’s what they spent.
Data shows that some US sports books went all in on advertising during the NFL season.Read
Will Crypto’s Super Bowl Debut Fare Better Than 2000’s Dot-Com Boom (and Bust)?
Sometimes a Super Bowl ad doesn’t have as much to do with raising awareness as it does establishing legitimacy. A brand’s ability to spend up to $7 million for 30 seconds of national airtime means it must be doing something right. Right?Read
MediaRadar Says Podcast Ad Spending Grew 21% In 2021.
The ad tracking platform MediaRadar reports advertisers spent 21% more on podcasts last year compared to 2020. It estimates nearly $590 million was spent on podcast advertising during 2021.Read
U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021
U.S. podcast advertising spend jumped 21% in 2021, to reach nearly $590 million, according to new data from MediaRadar.Read
As Crypto takes on the Super Bowl, what does it mean for digital currency adoption?
There are two weeks until Super Bowl LVI kicks off, and brands participating in the Big Game have already begun teasing their spots.Read
What 2021’s CPG ad trends tell us about the 2022 forecast
The last two years have been unpredictable for consumer packaged goods (CPG) brands. In 2020, Covid-19 and pandemic-induced shortages realigned consumer shopping behavior and caused marketers to pull or pause campaigns. These unprecedented changes had a cascading impact on publishers with millions of ad dollars lost and considerable resources exhausted to cater to the shifts.Read
Why the 2022 Super Bowl Makes Sense For Travel Brands
Expedia and Booking.com are airing ads as market share battles intensify in a category that was decimated in the early days of the pandemicRead
Comcast Boosts Ad Spending For Peacock, Streamer’s Ad Revenue Rises: MediaRadar
Comcast boosted spending in the third quarter to promote its Peacock streaming service, which in turn registered higher advertising revenue, according to MediaRadarRead