CNBC

Tiger Woods won’t play in The Match 3, but the show’s producer hopes to make it an annual Black Friday event

This year, outside of college football games, the four major pro sports leagues are off. In a typical year, NBA and NHL games are usually played on Black Friday, but with Covid-19 impacting schedules, MediaRadar CEO Todd Krizelman said the Match is a great investment for advertisers looking for eyeballs.

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Adweek

Cruise Industry Carefully Charts Its Return to Sailing

Despite the CDC lifting its No Sail order, in place since the pandemic arrived on U.S. shores in March, the cruise industry has gone from dry docks to a metaphorical Bermuda Triangle, with no clear timeline as to when their ships can actually set out again.

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CNBC

NBA’s return by Christmas appears to be on track

The National Basketball Association could decide on its 2020-21 season by Friday with signs pointing to a return by Christmas Day.

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MediaPost

Google Trends Reveal What Voters Think

What issues will drive the results of the 2020 presidential election Tuesday? This year has been one of transformations. The advertising industry and businesses had to reinvent themselves based on the COVID-19 pandemic and changes in consumer behavior.

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Adweek

Candy Brands Are Trying to Solve the Halloween Pandemic Puzzle

Candy brands are turning the Halloween season into a month-long celebration instead of one day.

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Business Insider

New TV Season, Marked By Massive Entertainment Ad Declines, Kicks Off With Fewer New Shows

Total national TV entertainment advertising sank 25% in September to $2 billion -- mostly due to the lack of TV network prime-time programming for the new TV season, according to MediaRadar.

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Forbes

Quibi Spent $63 Million On Ads In Short Six-Month Life

The short-form video startup had a short six-month lifespan during which it spent at least $63 million on TV, web, and print ads, according to ad intelligence firm MediaRadar.

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LA Times

Why Disney is betting on spooky short films — sponsored by brands

While product placement in TV shows and movies is nothing new, Disney’s effort takes the idea of sponsored content to a new level.

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Business Insider

Entertainment digital ad spend will drop 6.9% this year, but gaming and SVOD growth will offset losses

Entertainment digital ad spending will decline 6.9%, compared with the overall digital ad industry's 1.7% growth. But strong SVOD growth will offset some of the losses from live entertainment.

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MediaPost

Did Rise In Programmatic Lead Google CEO To Pledge $10 Billion To India’s Digital Future?

MediaRadar’s analysis of programmatic advertising in the first half of 2020 puts growth at about 36%, despite a slump in April. The data shows that the number of brands running programmatic campaigns in January came in just under 34,000, rising to 45,000 in July.

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