They’re Desperate For More Revenue, But Travel Companies And Travel Promotion Groups Remain Reluctant To Advertise

The spread of Covid-19 has not only triggered the biggest drop in travel demand since at least World War II, it also has crippled travel industry spending on advertising of all kinds as hotel chains, airlines and tourism promotion agencies around the U.S. at times this year all but gave up on even trying to attract travelers.


Microsoft Could Take Over TikTok’s Entire Global Business; Travel Ad Spend Falls Off A Cliff (Again)

Talks between the companies about a deal, which must be completed before Sept. 15 or risk TikTok getting banned from the United States, are complex and still preliminary.

New York Post

Mac and cheese gets Cheetos collab, Kraft breakfast rebrand

This week brought two big announcements for the comfort food: a fusion concept with Cheetos, and Kraft’s attempt at rebranding the American staple as a breakfast-appropriate dish.


A stamp of legitimacy’: TikTok turns up its branded content spending and profile with publishers

After a blitz of ad spending and careful marketing propelled TikTok into the mainstream, the ascendant social platform has begun using media companies to give it another stamp of legitimacy.

Business Insider

Inside Peacock’s marketing pivot amid a pandemic and postponed Summer Olympics

Inside Peacock's marketing pivot amid a pandemic and postponed Summer Olympics — and how its ad push compares to rival streaming services.

The Hollywood Reporter

After a $2.6 Billion Hit, TV Races to Bring Back Live Sports

With the NBA and MLB returning in late July, ESPN, Turner and Fox hope for a "glass half-full" advertising market.

The Drum

Why this Facebook advertising boycott is different

a public Google Drive spreadsheet maintained by Sleeping Giants listed nearly 1,000 businesses that had joined the Stop Hate For Profit campaign. The movement is encouraging advertisers to boycott Facebook until the social network makes a better effort to remove racist material posted on the platform.

Ad Age

Video Games Have More Than Doubled Their Ad Spend Since The Start of the Pandemic

Video games have been the saving grace of many people confined to their homes during the coronavirus pandemic—and the rising popularity is providing a jolt to the ad industry.


Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer

Parent company Edgewell Personal Care prepares for sunny days without the beach


J&J, P&G, L’Oreal Top Spenders In Skincare Advertising In Q1 2020

Skincare product ad spend has been one of the most interesting categories impacted by the pandemic in the United States