Broadcasting + Cable

Light-Ad Tiers of Major Streaming Services Drew $438 Million in 4Q

The light-ad versions of the big direct-to-consumer subscription streaming services are drawing heavy interests from advertisers, according to MediaRadar’s ad sales intelligence platform.


Super Bowl Advertisers That Returned To Spend Millions

Brands like Amazon and Google have not consistently advertised every year, but have been big spenders when they do. During the past five years, beer has been the top product category buying Super Bowl ad placements.

Business Insider

Sports-betting brands doubled down on TV ads during the recent NFL season. Here’s what they spent.

Data shows that some US sports books went all in on advertising during the NFL season.


Will Crypto’s Super Bowl Debut Fare Better Than 2000’s Dot-Com Boom (and Bust)?

Sometimes a Super Bowl ad doesn’t have as much to do with raising awareness as it does establishing legitimacy. A brand’s ability to spend up to $7 million for 30 seconds of national airtime means it must be doing something right. Right?

Inside Radio

MediaRadar Says Podcast Ad Spending Grew 21% In 2021.

The ad tracking platform MediaRadar reports advertisers spent 21% more on podcasts last year compared to 2020. It estimates nearly $590 million was spent on podcast advertising during 2021.


U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021

U.S. podcast advertising spend jumped 21% in 2021, to reach nearly $590 million, according to new data from MediaRadar.

Campaign US

As Crypto takes on the Super Bowl, what does it mean for digital currency adoption?

There are two weeks until Super Bowl LVI kicks off, and brands participating in the Big Game have already begun teasing their spots.


What 2021’s CPG ad trends tell us about the 2022 forecast

The last two years have been unpredictable for consumer packaged goods (CPG) brands. In 2020, Covid-19 and pandemic-induced shortages realigned consumer shopping behavior and caused marketers to pull or pause campaigns. These unprecedented changes had a cascading impact on publishers with millions of ad dollars lost and considerable resources exhausted to cater to the shifts. 

Ad Age

Why the 2022 Super Bowl Makes Sense For Travel Brands

Expedia and are airing ads as market share battles intensify in a category that was decimated in the early days of the pandemic


MediaRadar Wins 2022 BIG Innovation Award

MediaRadar wins the BIG Innovation Award from Business Intelligence Group, for its ground breaking free Agency & Marketer tools.