Broadcasting + Cable

Streaming Services Buying Promos Programmatically, Says MediaRadar

Streaming services, which offer the modern way of watching television, are using the modern way of media buying when promoting themselves to consumers.


What’s Behind The Big Dip In Sports Ad Spending

The past 15 months have been like a game of Twister for the major sporting leagues. The NBA, WNBA and NHL scrambled their regular seasons last year, playing a modified schedule in months when players are usually enjoying summer vacation.

Business Insider

TV ad prices are soaring as brands like Mars embrace the return to normalcy

TV ad prices are soaring as brands like Mars embrace the return to normalcy ... Extra gum's commercial envisions a post-pandemic world.

Ad Age

United Taps 72andSunny as Global AOR

As it seeks sunnier skies coming out of the pandemic, United Airlines has found a new partner. The company has named 72andSunny global creative agency of record, following a review that dates back to February of this year.

Front Office Sports

Disney TV Networks Cashing In On Strong NFL Draft Ad Sales

The Walt Disney Co. and the National Football League are poised to cash in on strong advertising demand for the 2021 NFL Draft.


Apple Drives Billions In Revenue Through Content

During its first-quarter earnings call, Apple on Wednesday reported that its services group generated record revenue of $16.9 billion, thanks to offerings in App Store, cloud, music, video, advertising and payment.


What Hulu’s AVOD Success Story Tells Us

Amid this growth, it’s worth looking at what successful AVODs are doing to break through the noise and succeed. Who better to learn from than Hulu, one of the original AVOD platforms? Here are some things that set Hulu apart from the pack and that other streamers should pay attention to...


Hulu’s 870+ Advertisers In Jan/Feb Ranged From DraftKings To GM

Disney’s Hulu SVOD drew 873 ads in the first two months of this year, including 461 in January and 548 in February, according to tracking/analysis by MediaRadar.


The 6.5% Economy, ‘Excessive’ Ads, Localization Creeps Us Out

The US Federal Reserve is projecting white-hot economic growth in 2021: 6.5%. As vaccinations roll out demand is ramping up; people want their lives back.


Disney+ Ad Spend Jumps 158 Percent YoY From January To February

According to MediaRadar’s latest analysis, Disney+ ad spend surged 158 percent year-over-year (YoY) from January to February.