12 Ads of Christmas: 11 Boxes Shipping

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — like these 11 DTC brands

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Q4 Consumer Advertising: The Stats You Need to Know

In a quarter focused on consumer spending, how does advertising spend add up? These are MediaRadar’s biggest takeaways.

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These Are the 5 New DTC Brands to Keep on Your Radar

Direct-to-consumer brands have shown they’re here to stay — and now they have the advertising budget and strategy to match. These are five new DTC brands to keep your eye on. They all just started advertising in Q3, and they all have bought ads in a variety of formats.

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What Snapchat’s Numbers Mean for Publishers

Snapchat is reporting growth in daily active users and subscriptions to its Discover content. What does that mean as publishers continue to find better ways to utilize digital media?

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OOH is Getting a Makeover Thanks to Ad Tech

ad tech companies stepping in to offer their services means these OOH campaigns can get even more creative.

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The Top DTC Advertisers in 2019 Are All Over the Map

MediaRadar found that 800 DTC brands have advertised across online, TV, and print media in 2019 so far. DTC ad spend is up 15 percent compared to the same time last year. But who are the top advertisers — and what does their advertising look like?

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Smaller OTT Players Take Their Slivers of the Pie

OTT is not just about Netflix, Amazon and now Disney+. There are a handful of successful OTT companies that have taken their share of revenue, sliver by sliver, largely by offering ad-supported streaming.

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The Empire Strikes Back: Disney Bans Netflix Ads on Its TV Networks

With the launch of Disney+ less than a month away, The Walt Disney Company is grabbing onto any competitive edge it can find.

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How Vice and Refinery29 Are Consolidating Digital Power

The Financial Times reports that the deal will boost Vice’s online reach by 17 percent, up to 350 million unique visitors each month.

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