Taylor Swift’s NFL Appearances Could Drive Billions
Taylor Swift's emergence as a football fan expands NFL's female viewership. This impact will likely influence brands to develop ads appealing to both male and female viewers.
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OTC Cough & Cold Ad Spending Cools Off Despite Illness Season
OTC cold and cough brands have reduced ad spend heading into the winter illness season. Will they ramp up to combat symptoms and capture consumer attention?
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Grocery Wars: Instacart and Competitors Battle for Online Grocery Delivery Dominance
The online grocery wars highlight the massive growth happening in this market as consumers' ordering and delivery behaviors shift.
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5 Proven Steps to Overcome Pricing Objections: A Step-by-Step Guide
The down economy has forced many advertisers to tighten up their purse strings. Here's a guide on how to overcome pricing objections.
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An Uncertain Economy Fails to Stifle Consumer Advertisers
Consumer advertisers don't seem to be dismayed by gloomy economic outlooks. Get the latest in key categories and new formats.
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Interest Rates Are Up; Real Estate Ad Spending Is Down
As the real estate market continues to slide, advertising spend falls in-step. But one corner of the market has upped its ad spend. Find out which one here.
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OOH is Getting a Makeover Thanks to Ad Tech
ad tech companies stepping in to offer their services means these OOH campaigns can get even more creative.
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YouTube Plays Second Fiddle to Retail Media for Home Goods Advertisers
YouTube reigns in most other ad categories, but Home Goods is betting on retail media sites instead—with a remarkable emphasis on native ads. Here's why.
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