How COVID-19 Impacts Video Game Advertising
Hobbyists and new gamers alike are using video games as an outlet to get through stressful times. Our team at MediaRadar has seen a tremendous spike in advertising spend in this category. Here, we share the details.Read
The Kids Are Stuck at Home: Toy and Video Game Advertising Are Up
The whole family is at home and parents need to work. How are parents getting emails sent with children right next to them? The answer might be new toys and video games. MediaRadar takes a look at how toy companies are responding with their ads.Read
COVID-19 and Furniture Advertising: Pivoting Towards Home Office Ads
While furniture stores at large have been hurting due to coronavirus, companies that sell office furniture have seen an increase in demand. How has this impacted their advertising? Read
How Many Ad Dollars Are at Stake with Coronavirus?
While all business is affected by this pandemic, some industries are getting the short end of the stick more than others. We took a look at "at-risk" industry ad spending from last year. This gives us some insight into the money that is at stake in the upcoming months.Read