Mergers & Acquisitions Special Edition: The Disney / Fox Acquisition
To all who come to this happy place, welcome. And buckle up. After a nearly two-year struggle toward the finish line, complete with a bidding war with Comcast and regulatory hoop jumping, The Walt Disney Co. has completed its $71 billion acquisition of most of 21st Century Fox Inc. entertainment assets.Read
Why Spotify Bought Gimlet: The Power of Podcast Advertising
Spotify's acquisition of Gimlet adds a new development in the conversation surrounding the power of podcast advertising. Here we dive into what Gimlet signals for media and what the purchase could mean for advertisers.Read
Ad Sales Tips: Selling to the Direct-to-Consumer (DTC) Market
How are Direct-to-Consumer brands advertising? Where are the opportunities for selling to the Direct-To-Consumer (DTC) market. Get quick tips!Read
3 of Our Favorite Ads that Aired During the Oscars
The 91st Oscars yesterday got us thinking … Which product categories and companies chose to advertise during the Oscars over the past 3 years? What are some Oscars advertising trends? Let’s take a trip down memory lane.Read
How is the NFL Dominating the Field of Playoff Advertising?
How is the NFL dominating playoff advertising? We compared the National Football League's 2017-2018 advertising revenue, renewal rate, and top companies and product categories to that of other US sports like the NBA, MLB, and NHL. Find out the results here!Read
Where Does Snapchat Ad Revenue Come From?
Do you want to know the latest ad buying trends? How about the top advertisers and product categories advertising with mobile? Where does Snapchat ad revenue come from? Find out now. All these answers are just one click away!Read