Understanding the Direct-to-Consumer (DTC) Market & the Opportunity for Advertisers
Learn what Direct to Consumer Brands are and how these brands have changed the game for advertising.Read
Programmatic TV: 7 Terms You Need to Know in 2023
Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.Read
Why Is Programmatic TV Advertising So Confusing?
What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.Read
OOH is Getting a Makeover Thanks to Ad Tech
ad tech companies stepping in to offer their services means these OOH campaigns can get even more creative.Read
Programmatic Advertising Explained: 32 Essential Terms [2023 Update]
Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.Read
How Should Publishers Set Their Price Floor?
While it’s very important for publishers to understand how header bidding works, it’s equally as important that they understand how to make it work for them.
In our previous posts, we did our best to simplify the process of programmatic advertising.
We first covered the traditional process of waterfalling, then moved through the innovation of header bidding.
If you’ve yet to read those posts, we suggest that you start there before reading any further.
After reading our previous posts, you might be thinking, "all of this talk of price floors... But how do I know what my price floor should actually be?"
That’s an important question to keep in mind. Header bidding is a very innovative process, but publishers can only truly maximize their return if the process is implemented correctly.
How Mergers and Acquisitions Are Transforming the TV Landscape
A recent slew of streaming launches, mergers, and acquisitions has already caused noticeable changes in the TV landscape. Take a closer look at how, exactly.Read
The Evolution of Social Media Advertising
Social media has quite literally become its own world. And that has never been more important for advertisers. "Nuclear buttons," Twitter rants, fake news, and "trolls" have filled the social media landscape of late, leaving many advertisers asking, "how exactly did we get here?"Read