2023 MediaRadar Prediction: Food Advertisers Battle Inflation
The price of groceries has gone up considerably—through November 2022, prices increased by 12%. How are food advertisers responding?
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MediaRadar’s Advertising Predictions: Tax Service Advertisers Bookend the Year
In 2022, advertisers for tax services spent nearly $384mm on ads. How do they spend their ad dollars since their products and services aren’t in demand year-round?
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How NFL Advertising is Changing the Game
How has NFL advertising changed over time? Let's take a deeper dive into the National Football League's connection to liquor, TV, and Snapchat advertising.
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How Specialized DSPs Are Shaping Connected TV (CTV) Advertising
Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.
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New Ad Formats Continue to Transform TV Advertising
Two recent developments have drawn our attention to the new ad formats that are promising to change up both streaming and traditional TV advertising.
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Integrated Advertising in Sports: How Brands Can Ride the NBA’s Coattails
Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.
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Supply Path Optimization (SPO): What Is It and Why Is It a Big Deal for Programmatic Ads?
Supply Path Optimization — or SPO — is meant to help digital advertisers the same way supply chain optimization helps logisticians. By choosing networks based on the main markets they serve, digital advertisers can get more strategic and plan further out for both reach and spend.
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eSports Are Opening New Ad Inventory for Brands
Unlike YouTube back in the day or popular streaming platforms today, video game stream doesn’t necessarily disrupt the media industry — it simply adds new content. In other words, this is a rapidly growing opportunity for digital advertisers looking for new, younger audiences.
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