• Advertising Trends
• Consumer Advertising
• Real Estate

As the real estate market continues to slide, advertising spend falls in-step. But one corner of the market has upped its ad spend. Find out which one here.

• Advertising Trends
• Travel Advertising

Consumers are traveling again and advertisers are taking notice. Get the details on the latest data and key insights.

• Advertising Trends

The price of groceries has gone up considerably—through November 2022, prices increased by 12%. How are food advertisers responding?

• Advertising Trends

In 2022, advertisers for tax services spent nearly $384mm on ads. How do they spend their ad dollars since their products and services aren’t in demand year-round?

• Advertising Trends

• Advertising Trends
• Snapchat
• TV Advertising

How has NFL advertising changed over time? Let's take a deeper dive into the National Football League's connection to liquor, TV, and Snapchat advertising.

• Ad Tech
• Advertising Trends
• Programmatic Advertising
• Programmatic TV Advertising
• TV Trends

Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.

• Advertising Trends
• TV Advertising

Two recent developments have drawn our attention to the new ad formats that are promising to change up both streaming and traditional TV advertising.

• Advertising Trends
• TV Advertising

Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.