Consumers are ready to travel—the industry is still playing catch up

Travel is experiencing a rapid rebound, but it's hard to keep up with consumer demand. Has ad spending returned just like passengers have?

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The 2 Biggest Programmatic Trends We’ve Seen in 2021

We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.

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Keeping Up With Energy Advertising: What’s the Latest Spending?

The clean energy sector is growing, but the same isn't true for its ad spend. Learn how supply chain issues are impacting advertising.

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M&A‌ ‌Report:‌ Cooper Tire, Unit 2 Games and Tikkurila In‌ ‌the‌ ‌News‌ ‌

‌This‌ ‌week, Goodyear became stronger with Cooper Tire. Facebook’s gaming cloud platform will offer new experiences with Unit 2 Games. And PPG expanded its paint and lacquer resources by acquiring Tikkurila.

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HBO Max is Shaking Up the AVOD Environment: Will More Advertisers Buy OTT?

HBO Max is forging its own path. Will this open up more opportunity for smaller brands who buy on OTT instead of TV?

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A Programmatic Native Snapshot: January-May 2021

Last year programmatic native surged amid the pandemic. And we predicted that growth to continue into 2021. How’s that prediction holding up?

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Native Advertising From B2B Brands: A June 2021 Update

Last year most of the B2B brands purchasing native ads were new. The experimentation with the format seems to be outlasting the pandemic.

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M&A‌ ‌Report:‌ DivvyPay, Nordeus and Hyperx In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Bill.com acquired DivvyPay, video game company Take-Two Interactive invested in the football/soccer market with Nordeus and HP gained Hyperx.

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Hulu Snapshot: Latest Insights

Hulu is succeeding in the messy, crowded AVOD world and has much to teach. Which advertisers are buying from Hulu that could mean opportunity for you?

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