Where are B2B Event Dollars Going?

B2B companies are reallocating their event dollars to digital marketing—but across which channels? Read about the latest trends here.

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M&A Report: Autocab, HistoryHit and ThousandEyes In the News

This week, Uber Acquired Autocab. All3Media gains history network HistoryHit and Cisco bought network intelligence software company ThousandEyes.

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Which Consumer Industries are Bringing Their Advertising Back?

While not all consumer industries have recovered since the initial blow of COVID-19, these three sectors are increasing their advertising spending.

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Which Categories are Adjusting Programmatic Spend the Most in July?

COVID-19 impacts ad categories differently, resulting in a shift in programmatic ad spend. Here's the latest data from July.

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How COVID-19 is Impacting B2B Print Publications

Early in the year, B2B print received less advertising spend than last year. COVID-19 only accelerated that trend. Here, we share the details.

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M&A Report: VP Securities, Mobeewave and Pelco In the News

This week, Euronext Acquires VP Securities. Apple moves into the mobile point-of-sale space with Mobeewave and Motorola makes another video-security purchase with Pelco.

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The Facebook Boycott—Did Advertisers Move Their Dollars?

In July, many advertisers paused spending on Facebook. The campaign did not have a significant impact on Facebook’s revenue—but did those advertisers divert those dollars elsewhere?

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Ad tech companies prepare for a world without cookies

Apple recently announced new privacy features for consumers. What are the new protections and how are advertisers preparing?

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Review of the First Half of 2020: B2B Ad Dollars Go Digital

This year, trade shows and exhibitions are not taking place—and digital B2B ad spending is growing. Here we share the details.

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