Where are the B2B Ad Sales Opportunities? A Brief State of the Market
The B2B ad landscape is a mixed bag. Where should sales reps be focusing their efforts?Read
M&A Report: RingLead, Teletrack and Clipchamp In the News
This week, ZoomInfo completed its purchase of RingLead, Equifax finalized its eighth acquisition this year with Teletrack and Microsoft is making investments in video with Clipchamp.Read
Amusement Parks Seek Full Reopening: Does Delta Have Other Plans?
Travel experienced a summer boom, but families are cancelling their trips again. How is Delta impacting travel advertising?Read
2022 and Beyond: Three Ad Tech Trends that are Here to Stay
Of the ad tech developments that sped up during the pandemic, which three are here to stay?Read
Event Leaders Say Trade Shows are Safe. Other Professionals aren’t so Sure.
The event industry is ready—dare we say desperate—for in-person events to fully return. But sponsors and participants might not be on the same page.Read
M&A Report: Drapr, Knewz and Yahoo! In the News
This week, Gap boosted its eCommerce features with Drapr. Empire Media Group is ready to begin its relaunch of Knewz. And Verizon sold Yahoo! and AOL to a private equity group.Read
Cigarettes Aren’t Coming Back to Life—Manufacturers Switch Gears
As more people quit smoking, cigarette producers are shifting their strategies. How is that impacting advertising?Read
B2B Software Category Creators: Where Do They Spend?
Consumer category creators are well known because they affect our everyday life. But behind the scenes, software category creators have been changing the way businesses run. How do they advertise?Read