Is Facebook’s ad tech changing the face of advertising forever?
Concerns about privacy have led to public pressure and new legislation enforcing data transparency. Facebook warns of ‘headwinds’ that will reshape advertising as we know it.Read
M&A Report: Sanzaru Games, Vlocity and Credit Karma In the News
This week, Facebook continues its VR push by acquiring Sanzaru Games. Salesforce expands its vertical capabilities with Vlocity and Intuit grows with the purchase of Credit Karma.Read
PACs and Super PACs: The Key to Election Advertising
Super Tuesday — the largest primary voting day in the 2020 election — is tomorrow. While Super Tuesday may not reveal the Democratic nominee quite yet, it will be a sign of which advertising strategies are working.Read
M&A Report: Dermira, E-Trade and StubHub In the News
This week, Eli Lilly makes moves in healthcare by buying Dermira, Morgan Stanley is planning to make one of the biggest deals in the last decade and eBay sells StubHub to Viagogo.Read
TikTok — Snapchat’s Biggest Advertiser — What’s the strategy
TikTok is Snapchat’s biggest advertiser. In a time when TikTok is pouring money into advertising and is growing quickly, it begs the question: what is Snapchat and TikTok’s strategy here?Read
California Consumer Privacy Act – What Does it Mean to Ad Tech?
The first of its kind in the US, this piece of legislation is intended to put control of personal privacy back in the consumer’s court.Read