Is Facebook’s ad tech changing the face of advertising forever?

Concerns about privacy have led to public pressure and new legislation enforcing data transparency. Facebook warns of ‘headwinds’ that will reshape advertising as we know it.

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2019 Year in Review: Print Advertising for B2B

Print isn’t taking priority for most B2B brands. We break down the numbers on the state of print advertising for B2B brands (and where the ads are going instead).

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M&A Report: Sanzaru Games, Vlocity and Credit Karma In the News

This week, Facebook continues its VR push by acquiring Sanzaru Games. Salesforce expands its vertical capabilities with Vlocity and Intuit grows with the purchase of Credit Karma.

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PACs and Super PACs: The Key to Election Advertising

Super Tuesday — the largest primary voting day in the 2020 election — is tomorrow. While Super Tuesday may not reveal the Democratic nominee quite yet, it will be a sign of which advertising strategies are working.

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Programmatic Advertising in the Luxury Market

Luxury customers want to feel like their shopping habits are exclusive, even when they are buying from mainstream channels. Luxury brands have skirted around this problem by using programmatic advertising.

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Is There Still a Seasonality to Event Marketing?

Historically, events and trade shows have frequently taken place in the first quarter. Now that we are solidly into 2020, we were wondering if that still holds true. The answer is a responding yes!

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M&A Report: Dermira, E-Trade and StubHub In the News

This week, Eli Lilly makes moves in healthcare by buying Dermira, Morgan Stanley is planning to make one of the biggest deals in the last decade and eBay sells StubHub to Viagogo.

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TikTok — Snapchat’s Biggest Advertiser — What’s the strategy

TikTok is Snapchat’s biggest advertiser. In a time when TikTok is pouring money into advertising and is growing quickly, it begs the question: what is Snapchat and TikTok’s strategy here?

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California Consumer Privacy Act – What Does it Mean to Ad Tech?

The first of its kind in the US, this piece of legislation is intended to put control of personal privacy back in the consumer’s court.

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