Consumers are ready to travel—the industry is still playing catch up
Travel is experiencing a rapid rebound, but it's hard to keep up with consumer demand. Has ad spending returned just like passengers have?Read
The 2 Biggest Programmatic Trends We’ve Seen in 2021
We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.Read
Keeping Up With Energy Advertising: What’s the Latest Spending?
The clean energy sector is growing, but the same isn't true for its ad spend. Learn how supply chain issues are impacting advertising.Read
M&A Report: Cooper Tire, Unit 2 Games and Tikkurila In the News
This week, Goodyear became stronger with Cooper Tire. Facebook’s gaming cloud platform will offer new experiences with Unit 2 Games. And PPG expanded its paint and lacquer resources by acquiring Tikkurila.Read
HBO Max is Shaking Up the AVOD Environment: Will More Advertisers Buy OTT?
HBO Max is forging its own path. Will this open up more opportunity for smaller brands who buy on OTT instead of TV?Read
Native Advertising From B2B Brands: A June 2021 Update
Last year most of the B2B brands purchasing native ads were new. The experimentation with the format seems to be outlasting the pandemic.Read
M&A Report: DivvyPay, Nordeus and Hyperx In the News
This week, Bill.com acquired DivvyPay, video game company Take-Two Interactive invested in the football/soccer market with Nordeus and HP gained Hyperx.Read