How Are Brands Using Programmatic Advertising on OTT?
As new programmatic and OTT platform deals take place, brands are starting to experiment with this way of advertising.Read
M&A Report: VersaFlex, IMImobile and Outside In the News
This week, PPG Industries gained VersaFlex, Cisco bought IMImobile, and Pocket Outdoor Media was renamed to Outside.Read
4 Surprising Brands That Aren’t Buying Programmatic Ads in 2021
Top programmatic buyers are changing. Who are now the top spenders and which notable brands aren't spending on programmatic?Read
M&A Report: Acima, Verafin, and Bravo Business Media In the News
This week, Rent-A-Center acquired Acima, Nasdaq bought financial fraud detection firm Verafin, and Unilog gained Bravo Business Media.Read
Why Are Colleges and Universities Cutting Their Ad Spend?
Pandemic-related challenges impacted how colleges spend on advertising. Who are the top spenders and how much are they spending?Read