Programmatic Advertising Explained: 18 Essential Terms [2019 Update]
Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.
ReadNew Ad Formats Promise to Change Up TV Advertising
Two recent developments have drawn our attention to the new ad formats that are promising to change up both streaming and traditional TV advertising.
ReadM&A Report: Tesla, WestJet and the Boston Beer Company In The News
The most important mergers and acquisitions this week including Tesla, WestJet, and the Boston Beer Company. Stay in the loop, whether you're in ad sales or business development.
ReadRetail Trade Shows Deliver Value Beyond the Booth
Trade shows still hold a central role for most modern retailers. But what value does taking part — or even hosting — trade shows hold for media sellers?
ReadHow Recent Entertainment Mergers Affect Streaming TV
After recent major entertainment mergers and media distributors launching their own streaming platforms, the shape of streaming TV is set up for some big changes in the near future.
ReadWhy the Auto Industry is Cutting Down on TV Ad Spend, and Why it Matters
The auto industry has long been a major buyer of national TV ad space. In the past year, however, automakers have been consistently pulling dollars from TV advertising.
ReadM&A Report: Ultimate Software, Harry’s and Uber In The News
The most important mergers and acquisitions this week including Ultimate Software, Harry's, and Uber. Stay in the loop, whether you're in ad sales or business development.
ReadWill Amazon Own the Programmatic Advertising Market?
How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?
ReadTrend Report Preview: TV Advertisers With RFPs Coming Soon
upcoming TV ad sales opportunities shouldn't be missed, how best to prepare, and how to maintain a competitive and desirable edge.
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