Beauty Advertisers Decrease Spending But Reimagine Their Strategies
Beauty advertisers are shifting their ad spend strategy. Find out how and why in our most recent data discoveries.
ReadIs OTT Advertising Dead?
Is OTT advertising still a viable option in 2023? Despite a bump in the road, our data suggests OTT ads are far from spent. Learn more here.
Read3 Advertising Predictions for H2 2023
Budgets are tightening and a recession is looming, but few things are certain. Here's 3 advertising predictions for the second half 2023.
ReadAn Uncertain Economy Fails to Stifle Consumer Advertisers
Consumer advertisers don't seem to be dismayed by gloomy economic outlooks. Get the latest in key categories and new formats.
ReadCPG Advertisers Double Down on YouTube
CPG advertisers are taking their TV ad strategy over to YouTube, and in a big way. Learn more about how and how much in this article.
ReadPrescriptions & Primetime: Medical and Pharma Advertisers Spend Billions on TV
Medical and pharma advertisers are finally coming around to all-things digital. But what does that mean for traditional methods like cable?
ReadConstruction Equipment & Materials Advertisers Spend on B2B Media to Start 2023
The strategies for construction equipment and materials advertisers are up in the air. Learn more about B2B media and digital ad spend here.
ReadCPG Advertisers Reel in Consumers with Video
CPG advertisers spent more than $2b in Q1 to keep consumers hungry for their products. Dive in to learn more.
ReadYouTube Ad Spending Rebounds After a Rocky 2022
YouTube advertising dipped in Q3 2022. Find out if this was a blip on the screen or a persisting trend.
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