M&A Report: Boston Scientific, Sony and The Simply Good Foods Company In The News
The most important mergers and acquisitions this week including Boston Scientific, Sony, and The Simply Good Food Company. Stay in the loop, whether you're in ad sales or business development.
ReadYouTube Advertising: Media & Tech Take Over With (Surprise) Disney as King
With original shows and an ad-supported strategy, YouTube will continue to offer new inventory to advertisers. This means it’s more important than ever to take stock of the advertising landscape within the ever expanding world of YouTube.
ReadThe Top Industries Buying Programmatic Ads
Nearly 90 percent of US digital ads will be placed programmatically in 2021. But what are the top industries buying programmatic ads now? MediaRadar found that just four industries account for over half (54 percent) of all dollars spent on programmatic ads.
ReadThe Top 10 Podcasts for B2B Sales
Podcasts are powerful. For consumers, they can weave stories and inform and entertain — all at the same time. Within B2B, they provide a new way to engage with an already bombarbed market. B2B podcasts can speak naturally to the needs, problems and interests of a B2B audience. These are some of our favorites.
ReadM&A Report: Viacom, WebMD and Automattic In The News
The most important mergers and acquisitions this week including Viacom, WebMD, and Automattic. Stay in the loop, whether you're in ad sales or business development.
ReadViacom/CBS Merger Makes Waves
The merger makes ViacomCBS the third largest player in the market for linear TV ad revenue.
ReadeSports: The New Media for Advertisers
Unlike YouTube back in the day or popular streaming platforms today, video game stream doesn’t necessarily disrupt the media industry — it simply adds new content. In other words, this is a rapidly growing opportunity for digital advertisers looking for new, younger audiences.
ReadThese B2B Industries Are Growing Their Digital Presence
Digital advertising is maturing as B2B marketing is evolving, allowing those in the space to adopt people-based marketing and new levels of personalization.
ReadM&A Report: Nike, The Maven Coalition and Salesforce In The News
The most important mergers and acquisitions this week including Microsoft, WeWork, and EssilorLuxottica. Stay in the loop, whether you're in ad sales or business development.
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