• Gaming Advertising

Despite the surge of pandemic-fueled gaming, a recession on the horizon is causing many gaming advertisers to proceed with caution in 2023.

• DTC Advertising

After a flashy—and expensive—2022, DTC advertisers are slowing down in 2023 to focus on the path to profitability.

• B2B Advertising

Despite economic turmoil, 25K B2B industrial companies spent $1.9b on ads in 2022 and look to hold ad spend steady in 2023.

• Advertising Trends

• Super Bowl

As the second most watched Super Bowl ever, advertisers 7M per 30 second spot was put to good use. Here's who advertised and how.

• Pet Advertisers

After the pandemic sparked a spike in pet adoptions (23mm US families!) pet advertisers took advantage, but are now pulling back.