More Than Memes: TikTok Ups Its Teen-Targeted Advertising With Programmatic Ads

TikTok has only been around a few short years, but it's been hailed both as the new Vine and the next Instagram. Amassing over 500 million active monthly users in 2018, and passing 1 billion installs earlier this year, the app is positioned as a somewhat major player in both influencer marketing and programmatic advertising.

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Why Are Events So Important to B2B Marketers?

B2B events promise new content and virtually limitless connections. Just look at some of the biggest B2B retail events from this year, and you’ll see the value that they drive for publishers, sponsors and exhibitors alike.

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M&A Report: Microsoft, Chegg and FedEx In The News

The most important mergers and acquisitions this week including Microsoft, Chegg, and FedEx. Stay in the loop, whether you're in ad sales or business development.

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Spotify and Hulu? How (and Why) OTT Partnerships Formed

The current TV landscape makes it difficult for streaming platforms to simultaneously meet viewer demands and revenue requirements. Part of that evolution has taken the shape of over-the-top TV partnerships.

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Adobe: ‘New’ Kid on the Ad Tech Block?

Google may have the enterprise and tech clout to stay ahead, but Adobe is giving them a run for their money with its Advertising Cloud.

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M&A Report: YES Network, Big Tobacco and WeWork In The News

The most important mergers and acquisitions this week including YES Network, PMI/the Altria Group, and WeWork. Stay in the loop, whether you're in ad sales or business development.

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How Events Contribute to the Hospitality Market

Events contribute in no small way to the marketing environment within the hospitality market. Not only that, but spending on events is up within the industry, when looking at the five biggest hospitality events.

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Premium Podcasts: Will the Subscription Model Work?

The popularity of podcasts has survived a rotating cast of distribution platforms, devices, competition and (now) revenue models. Americans are now listening to more podcasts than ever before, leaving the industry to ask: where do we go from here?

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How Specialized DSPs Shape Advertising for Connected TV

Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.

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