Elon’s Impact: How Twitter Advertising Changed a Year into the Musk Era
It's been roughly a year since Elon Musk acquired the largest social platform in the world. Find our how Twitter advertising has changed since.
ReadPicking Favorites: Advertisers Go Exclusive with Social Media or YouTube
Which one takes the prize when it comes to advertising? Social media or YouTube? Find out here.
ReadElectric Vehicle Advertisers Are Amped About YouTube
Electric vehicle advertisers are living up to their untraditional roots by appealing to the YouTube masses. Learn how and why here.
ReadBeauty Advertisers Decrease Spending But Reimagine Their Strategies
Beauty advertisers are shifting their ad spend strategy. Find out how and why in our most recent data discoveries.
ReadIs OTT Advertising Dead?
Is OTT advertising still a viable option in 2023? Despite a bump in the road, our data suggests OTT ads are far from spent. Learn more here.
Read3 Advertising Predictions for H2 2023
Budgets are tightening and a recession is looming, but few things are certain. Here's 3 advertising predictions for the second half 2023.
ReadAn Uncertain Economy Fails to Stifle Consumer Advertisers
Consumer advertisers don't seem to be dismayed by gloomy economic outlooks. Get the latest in key categories and new formats.
ReadCPG Advertisers Double Down on YouTube
CPG advertisers are taking their TV ad strategy over to YouTube, and in a big way. Learn more about how and how much in this article.
ReadPrescriptions & Primetime: Medical and Pharma Advertisers Spend Billions on TV
Medical and pharma advertisers are finally coming around to all-things digital. But what does that mean for traditional methods like cable?
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