Elon’s Impact: How Twitter Advertising Changed a Year into the Musk Era

It's been roughly a year since Elon Musk acquired the largest social platform in the world. Find our how Twitter advertising has changed since.

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Picking Favorites: Advertisers Go Exclusive with Social Media or YouTube

Which one takes the prize when it comes to advertising? Social media or YouTube? Find out here.

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Electric Vehicle Advertisers Are Amped About YouTube 

Electric vehicle advertisers are living up to their untraditional roots by appealing to the YouTube masses. Learn how and why here.

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Beauty Advertisers Decrease Spending But Reimagine Their Strategies  

Beauty advertisers are shifting their ad spend strategy. Find out how and why in our most recent data discoveries.

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Is OTT Advertising Dead? 

Is OTT advertising still a viable option in 2023? Despite a bump in the road, our data suggests OTT ads are far from spent. Learn more here.

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3 Advertising Predictions for H2 2023 

Budgets are tightening and a recession is looming, but few things are certain. Here's 3 advertising predictions for the second half 2023.

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An Uncertain Economy Fails to Stifle Consumer Advertisers

Consumer advertisers don't seem to be dismayed by gloomy economic outlooks. Get the latest in key categories and new formats.

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CPG Advertisers Double Down on YouTube

CPG advertisers are taking their TV ad strategy over to YouTube, and in a big way. Learn more about how and how much in this article.

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Prescriptions & Primetime: Medical and Pharma Advertisers Spend Billions on TV

Medical and pharma advertisers are finally coming around to all-things digital. But what does that mean for traditional methods like cable?

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