Is OTT Advertising Dead? 

Is OTT advertising still a viable option in 2023? Despite a bump in the road, our data suggests OTT ads are far from spent. Learn more here.

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3 Advertising Predictions for H2 2023 

Budgets are tightening and a recession is looming, but few things are certain. Here's 3 advertising predictions for the second half 2023.

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An Uncertain Economy Fails to Stifle Consumer Advertisers

Consumer advertisers don't seem to be dismayed by gloomy economic outlooks. Get the latest in key categories and new formats.

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CPG Advertisers Double Down on YouTube

CPG advertisers are taking their TV ad strategy over to YouTube, and in a big way. Learn more about how and how much in this article.

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Prescriptions & Primetime: Medical and Pharma Advertisers Spend Billions on TV

Medical and pharma advertisers are finally coming around to all-things digital. But what does that mean for traditional methods like cable?

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Construction Equipment & Materials Advertisers Spend on B2B Media to Start 2023

The strategies for construction equipment and materials advertisers are up in the air. Learn more about B2B media and digital ad spend here.

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CPG Advertisers Reel in Consumers with Video

CPG advertisers spent more than $2b in Q1 to keep consumers hungry for their products. Dive in to learn more.

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YouTube Ad Spending Rebounds After a Rocky 2022

YouTube advertising dipped in Q3 2022. Find out if this was a blip on the screen or a persisting trend.

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B2B Media Publications Aren’t Getting a Lot of Love from Crop Advertisers

Crops advertisers are decreasing their spend with B2B media publications. Find out where this segment is shifting its budget.

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