Who is Still Advertising on TV?

In this 2019 TV advertising recap, we look at which categories are spending the most on TV ads, who the top advertisers are and the new players (including DTC brands) entering the field.

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Supply Side Platforms Becoming More Demand Focused

Learn how Supply Side Platforms (SSPs) are becoming more demand focused offering bid transparency that brands are typically unable to get via DSPs alone.

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Pharma Advertising in an Election Year: How Does it Change?

Learn how Big Pharma changes where it is spending around an election cycle, as well as how ad creative changes its focus too.

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MediaRadar’s 10 Notable Mergers & Acquisitions from 2019 — Part 2

MediaRadar’s 10 Notable Mergers & Acquisitions from 2019. Part 2 of our 2 part series. See who bought who and who merged with who in 2019.

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What Does Podcast Advertising Look Like?

What does podcast advertising actually look like? In this post, we use MediaRadar data to assess how advertising fits in with the average podcast.

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Google’s Privacy Updates: What Do They Mean to Me?

Earlier this month, Google announced that it would remove contextual content categories from its Ad Manager by February of the upcoming year. What does the move mean in context?

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MediaRadar’s 12 Ads of Christmas: 1 Partner for Your Sales Team

And that's a wrap on MediaRadar's annual 12 Ads of Christmas blog post series! We've shown you how various industries are utilizing multiple formats to the fullest throughout the month of December. Now, meet the ingredients for a perfect partner in ad sales!

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MediaRadar’s 10 Notable Mergers & Acquisitions from 2019 — Part 1

This is part one of our ten notable mergers and acquisitions from 2019, as covered by MediaRadar. Learn who merged with who and who bought who.

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MediaRadar’s 12 Ads of Christmas: 2 Podcast Ads

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting insights on 2019 ad spend across multiple industries and platforms — like two of our favorite podcast ads.

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