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Mediaradar Blog

MediaRadar Agency Roundup: August 2018

One of MediaRadar’s key focuses is agencies – helping them uncover their best opportunities, identify the right people to contact, build stronger relationships, and win more business. That’s why we closely follow changes in the agency landscape. Let’s take a look at this week’s highlights.

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Advertising Mergers & Acquisitions: Aug. 1 – 17, 2018

Let’s take a look at the completed and announced mergers and acquisitions, as well as some rumors and updates in the advertiser and brand space, from the first two weeks of August.

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Advertising Mergers & Acquisitions: July 2018

Going forward, MediaRadar’s advertising mergers and acquisitions posts will be weekly. Let’s take a look at the completed acquisitions and mergers from the month of July.

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MediaRadar Native Advertising Roundup: July – August 2018

Let’s take a look at July and August highlights in native advertising:

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Advertising Mergers & Acquisitions: June 2018

In our last monthly report from May, we saw another 75 deals close for a value of $28.5 billion. The largest deal came from Microchip Technology’s $10.15 billion acquisition of Microsemi Corporation while the highest profile deal was arguably the $5 billion sum Bacardi paid for Patron Spirits. Now, let’s take a look at the completed mergers and acquisitions from the month of June.

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Top 3 Reasons Why Lead Scoring is So Important for Success in Ad Sales

As an ad sales rep, do you have a high volume of incoming leads or a large account list? Lead scoring can help you manage while also turning more of your leads into revenue-generating clients. Here's why you should start lead scoring:

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Cover Wraps: A Better Way for Print Publications to Advertise

Cover wraps may be a great opportunity for all types of print publishers to increase sales. In fact, many already have all the necessary tools, such as a creative editorial team to write powerful, targeted messages. All they need to do now is to get started.

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MediaRadar 2018: Our New Website Has Arrived!

On Friday, July 13th, MediaRadar launched our new website. As your partner, we want to make sure you are getting the latest advertising trends and the advice you need to close that deal. In just two quick clicks from the MediaRadar homepage, you can access amazing content that will help you sell more.

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Snapchat Discover Channels

New forms of advertising continue to pop up on what seems like a daily basis. On our phones, on our TV's and in our ears. In recent months, one of the biggest trends in advertising has been the adoption of Snapchat's new and unique ad inventory. From location-based filters to interactive videos, and on, Snapchat advertising provides brands with practices not previously available. Typically, Snapchat advertisers look to target the teen to early-20's demographic.

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Advertising Mergers & Acquisitions: May 2018

In our last monthly report, we saw another $34 billion in closed mergers and acquisitions, bringing the year's total to roughly $160 billion across more than 380 deals.

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