Google Chrome Privacy Sandbox: What Gives?
Google’s Privacy Sandbox is aimed at curtailing improper tracking and alleviating consumer privacy concerns while continuing to allow ad targeting. But what, exactly, is the Privacy Sandbox? And what does it mean for advertisers and publishers?Read
Branded Content Studios Are the New Norm for B2B Publications
With the demands of creating content increasing, it can be difficult for brands to keep up. Over the past several years, publishers have created their own solution for the advertisers they partner with: in-house content studios.Read
M&A Report: Global Payments, Nexstar and Groupon In The News
The most important mergers and acquisitions this week including Global Payments, Nexstar, and Groupon. Stay in the loop, whether you're in ad sales or business development.Read
Back to School Advertising Down 20 Percent for 2019
Every year, back to school advertising takes over the retail advertising market — the campaigns make up over a third of retail advertising in July.Read
Supply Path Optimization Paves the Way for Smarter Programmatic Ad Spend
Supply Path Optimization — or SPO — is meant to help digital advertisers the same way supply chain optimization helps logisticians. By choosing networks based on the main markets they serve, digital advertisers can get more strategic and plan further out for both reach and spend.Read
How Can B2B Publishers Make the Most of Events?
Last week, we looked at why events are so important to B2B marketers. This week, we shift the frame slightly to look at how B2B publishers can make the most of event marketing to drive revenue, grow their audience and engage with advertisers.Read
NFL Opening Weekend: Big Spenders and Ratings
Sunday Night Football was the most-watched program for the 2018-19 season. It’s the eighth year in a row Sunday Night Football has claimed the spot, drawing 19.3 million viewers weekly. Now with the opening weekend behind us and the rest of the season ahead, we can look at how advertising with one of the largest brands in the United States is shaping up so far.Read
More Than Memes: TikTok Ups Its Teen-Targeted Advertising With Programmatic Ads
TikTok has only been around a few short years, but it's been hailed both as the new Vine and the next Instagram. Amassing over 500 million active monthly users in 2018, and passing 1 billion installs earlier this year, the app is positioned as a somewhat major player in both influencer marketing and programmatic advertising.Read