Consumer Industries Whose Advertising Went Dark During the Pandemic
Some industries are soaring this year, while others are experiencing major losses. Here we dive into those who've cut their ad spending as a result of this reality.Read
What Percentage of Brands Use Programmatic in Their Advertising Mix?
Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?Read
Who are the Largest Advertisers on B2B Websites Since the Pandemic Began?
COVID-19 forced B2B companies to reallocate event dollars to online advertising. Which B2B industries and companies are spending the most?Read
M&A Report: Pype, Connect Tech, and Momenta Pharmaceuticals In the News
This week, Autodesk gained Pype, HEICO made a specialized purchase with Connect Tech and Johnson & Johnson broadened its leadership in immune-mediated pharmaceuticals by acquiring Momenta Pharmaceuticals.Read
M&A Report: Autocab, HistoryHit and ThousandEyes In the News
This week, Uber Acquired Autocab. All3Media gains history network HistoryHit and Cisco bought network intelligence software company ThousandEyes.Read
Which Consumer Industries are Bringing Their Advertising Back?
While not all consumer industries have recovered since the initial blow of COVID-19, these three sectors are increasing their advertising spending.Read