Trends Shaping OTT: A Panel Wrap‐Up

MediaRadar hosted a panel to explore recent changes in OTT and what the future holds for this type of advertising. Here are the highlights.

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More B2B Advertisers Use Programmatic: How Much Are They Spending?

Programmatic is growing. Did the large shift of ad dollars from print to digital in the B2B space influence the size of programmatic campaigns?

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M&A‌ ‌Report:‌ CNET, Segment.io, and Livongo Health In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Red Ventures acquired CNET Media Group, Twilio gained Segment.io, ‌and‌ Teledoc Health bought Livongo Health.

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OTT for Consumer Advertising: A Panel Wrap-Up

Last week, MediaRadar hosted a panel to explore the recent changes in OTT and what the future holds for this type of advertising. Here we share the highlights for consumer advertising.

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Political Programmatic Influences the Tense Election

Programmatic advertising played a key part in targeting voters during the presidential race. How much did political campaigns spend?

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Digital Advertising Takes a Leading Role As Events Go Virtual

B2B marketers have adapted using virtual events and digital advertising this year. Where have the largest shifts in budgets been?

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M&A‌ ‌Report:‌ Blue Acorn iCi, Vilynx, and Xilinx In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Infosys acquired Blue Acorn iCi, Apple gained Vilynx, ‌and‌ Advanced Micro Devices Inc. announced plans to buy Xilinx.

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Political Ad Spend Jumps to New Heights in the Final Month of Election Season

It's election day eve. How much did campaigns spend this year and across which formats?

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What is Programmatic OTT?

The streaming wars are escalating. How is ad-supported streaming changing and how does this impact programmatic OTT?

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