M&A Report: StayWell, OpenText and Solovis In the News

This week, WebMD strengthens with the acquisition of StayWell, OpenText acquires XMedius Solutions and Nasdaq pairs its EVestment Inc. with Solovis.

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Are Traditional TV Ads Really Getting Shorter?

MediaRadar now highlights yet another way the fast-paced world of digital marketing has impacted traditional ads: TV commercials are getting shorter.

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The Power of 5G for Mobile Advertising

2020 is promised to be the year of 5G — a year where mobile gets faster, IoT grows rapidly and our current version of digital gets a facelift. Here, we discuss the implications for advertisers.

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Conferences Suffering Due to Coronavirus

The average retail event can bring in over $6 million — but 2020 is shaping up differently due to the Coronavirus. Here we cover the latest on the Coronavirus and the major trade shows that have been impacted.

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M&A Report: Sophos, QIAGEN and Heartstyles In the News

This week, Thoma Bravo expands its portfolio in cybersecurity with the acquisition of Sophos. Thermo Fisher Scientific Inc. makes strides in molecular diagnostics with QIAGEN and Yum Brands invests in fast food leadership training with its acquisition of Heartstyles.

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Auto Industry – Trend Report Highlights

Over the last year, we have been keeping tabs on how auto companies have been changing their approaches to advertising. We have put together the latest research in a new trend report. Here, we share a preview of what the Auto Industry Trend Report has to offer.

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Is Facebook’s ad tech changing the face of advertising forever?

Concerns about privacy have led to public pressure and new legislation enforcing data transparency. Facebook warns of ‘headwinds’ that will reshape advertising as we know it.

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2019 Year in Review: Print Advertising for B2B

Print isn’t taking priority for most B2B brands. We break down the numbers on the state of print advertising for B2B brands (and where the ads are going instead).

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M&A Report: Sanzaru Games, Vlocity and Credit Karma In the News

This week, Facebook continues its VR push by acquiring Sanzaru Games. Salesforce expands its vertical capabilities with Vlocity and Intuit grows with the purchase of Credit Karma.

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