Who are the Top Sponsors at the 2021 Olympic Games?

After a yearlong delay, the Tokyo Olympics are almost here. What are the spending patterns of sponsors in these unusual Olympic Games?

Read

How are Robinhood and Investment Firms Spending on Programmatic?

As Robinhood prepares to go public, it’s gearing up by spending more on programmatic advertising. And it’s not alone. The entire investment category is spending more.

Read

Businesses are Ready: Will There Be a Standard for Future Events?

Which large business events are the latest to announce in-person or hybrid formats? And are hybrid events still looking like they’re here to stay?

Read

M&A‌ ‌Report:‌ Wickr, ART19 and eBay Classifieds in‌ ‌the‌ ‌News‌ ‌

Two Amazon branches made headlines this week. Amazon Web Service (AWS) gained government messaging platform Wickr and it made inroads in podcasting monetization with another investment, ART19. A deal involving eBay Classifieds Group made history as the biggest deal classified advertising also took place.

Read

How the Fourth of July Presented a Turning Point in Pandemic Advertising

This fourth of July was one of the first major American holidays in which most people were vaccinated. How did brands advertise differently?

Read

Google Welcomes UK Regulator to Oversee the Depreciation of Cookies

Google is delaying its farewell to the cookie until 2023. Not only that, but it has given UK authorities full oversight of the transition.

Read

Restaurant Supply Chains are Unstable: B2B and B2C Spending are Going Different Directions

There is no simple ‘on’ switch to get a supply chain up and running again. As B2B restaurant suppliers scramble to process goods, we're seeing the strain impact advertising numbers.

Read

M&A‌ ‌Report:‌ Senion, Spotify and Boston Dynamics In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Verizon gained Senion, Spotify invested more in podcasts, and Hyundai Motor Company made moves in the robot market.

Read

The Podcast Market is Steaming Ahead—and Ad Spending is Along for the Ride

As listeners and creators flock to podcasts, tech companies are moving quickly to make room for advertising opportunities.

Read