2018 Brings New Advertisers to TV

The first half of 2018 has shown a number of positive trends for television’s position in the advertising industry. Advertisers continue to spend at a fairly high rate. On top of that, there have been a number of new trends and ad formats coming up over the horizon, and with it, so have many new advertisers. Here are 6 top new TV advertisers.

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6 Essential Takeaways from The Folio: Show (2018)

MediaRadar CEO, Todd Krizelman, hosted two panels at The Folio: Show in response to the question: is there still room for native to grow? The panels focused on what publishers should do when it comes to native buying in order to identify native advertising and win those types of advertising opportunities. The panelists all spoke actively about the opportunities and challenges with native in 2018. Here are the 6 essential takeaways.

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New Ad Trends: A Look at Addressable Television Advertising

To innovate and maintain the same pace as other evolving ad formats, the television industry has made a number of notable strides. One of the largest strides to rise to the surface recently has been the incorporation of addressable television advertising. Let’s take a look at the many benefits that make addressable TV advertising one of the most prevalent trends in the industry.

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4 Sales Call Planning Tips: Ad Tech Companies

Ad tech companies focus on brands too, yet they also aim to uncover new opportunities outside of their programmatic scope and capitalize on shifting digital advertising budgets. These are the 4 questions that ad tech companies should be asking themselves about their prospects before a sales call.

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3 Takeaways from the 2018 Fuse Media Summit

The Fuse Media: The Convergence of Technology & Media conference is the only hosted buyer event that brings together leading media executives. The seminar is held for those with titles, such as CDO, CTO, CMO, VP of Digital, and VP of eMedia, so that they can discuss how to adopt technology in media quicker and more efficiently. The summit was held in Center City, Philadelphia, PA from Monday, October 1st to Wednesday, October 3rd. Here are the 3 top takeaways from the event.

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Top 3 Panel Takeaways from Instagram vs. YouTube: Who Will Win the War?

On October 4, 2018, the last day of Advertising Week, MediaRadar hosted a panel to discuss the future of long-form video advertising. Here are the 3 major takeaways...

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Snapchat’s Year in Review: 3 Big Brands and 4 Advertising Trends

Snapchat started serving ads in 2014. While the growth of the mobile messaging and social media app slowed in March 2017 after going public, Snapchat regained steam, beginning in the fall of 2017. Recognizing the key benefits of Snapchat, major brands started jumping on the many different customized and high-CPM ads formats, sponsored lenses, and videos offered by the app.

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Top 3 TV Advertisers by Product Category

From August 2017 to July 2018, the top three TV advertising product categories were Tech, Media and Entertainment, and Pharmaceuticals. Just outside the top three were the Automotive and Restaurant categories. Let’s look a little deeper at each category and exactly how much they advertised on TV within that time frame.

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The 2018 Primetime Emmy Awards: 7 Outstanding TV Advertisers Like Amazon

The 70th Primetime Emmy Awards ceremony aired on September 17th, 2018 on the NBC television network. While the Emmys do not make it into the top four TV events or even into the top ten events of the year by ad revenue, according to MediaRadar’s In-Depth Look Into the Current State of TV Advertising, the ceremony is still widely known and enjoyed. There’s a reason it has lasted for 70 years, so we thought we’d take a look at the top seven parent brands that spent the most in total advertising during the 2018 Emmys.

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