B2B Out-of-Home is as Popular As Ever

OOH seems to be a popular option for B2B advertisers looking to think outside the box a little; and the strategy seems to work. MediaRadar team members spotted these B2B creatives out in the wild (read: New York City) this month!

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New Ad Formats Continue to Transform TV Advertising

Two recent developments have drawn our attention to the new ad formats that are promising to change up both streaming and traditional TV advertising.

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10 B2B Sales Podcasts Every Rep Should Have on Their Radar in 2023

Podcasts are powerful. For consumers, they can weave stories and inform and entertain — all at the same time. Within B2B, they provide a new way to engage with an already bombarbed market. B2B podcasts can speak naturally to the needs, problems and interests of a B2B audience. These are some of our favorites.

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Integrated Advertising in Sports: How Brands Can Ride the NBA’s Coattails

Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.

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Supply Path Optimization (SPO): What Is It and Why Is It a Big Deal for Programmatic Ads?

Supply Path Optimization — or SPO — is meant to help digital advertisers the same way supply chain optimization helps logisticians. By choosing networks based on the main markets they serve, digital advertisers can get more strategic and plan further out for both reach and spend.

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Google Advertising: What Exactly is Chrome Blocking?

About midway through 2017, Google made an announcement that, come 2018, it's extremely popular web browser, Chrome, would instill stricter ad blocking standards. The announcement raised speculation, as publishers and advertisers were left to wonder exactly what types of ads would be getting blocked on Chrome, and how Google would handle violators.

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3 Ways to Sell Cross-Platform Advertising to Brands on a Budget

Cross-platform advertising should be a staple in the diet of nearly every advertiser. For a publisher engaging a prospective brand, the conversation should not simply center around whether or not the brand should engage in paid search, but rather how to integrate paid search with paid social, organic reach, podcast sponsorship, and more.

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25 Unique Native Advertising Examples and How to Spot Them [2023 Update]

Native ads offer great messaging for brands and unique inventory for publications. These 25 native advertising examples will show you where to start.

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