M&A Report: VMWare, Northstar and Merck In the News

The most important mergers and acquisitions this week including VMWare, Northstar Travel Group, and Merck. Stay in the loop, whether you're in ad sales or business development.

Read

The Empire Strikes Back: Disney Bans Netflix Ads on Its TV Networks

With the launch of Disney+ less than a month away, The Walt Disney Company is grabbing onto any competitive edge it can find.

Read

Q4 is Here: What 2018 Programmatic Spending Tells Us About 2019

There’s no question that programmatic advertising is growing, and the activity of some of the biggest companies further confirm this growth.

Read

B2B Struggles With Display Ads: What Can Publications Do?

Even digital native B2B sites face stiff competition from consumer sites with much larger audiences. How can B2B publications bring in B2B brands for the kind of long term advertising relationships that print media saw for years?

Read

M&A Report: HP, J2 and Taboola In the News

The most important mergers and acquisitions this week including HP, J2 Acquisitions, and Taboola. Stay in the loop, whether you're in ad sales or business development.

Read

How Vice and Refinery29 Are Consolidating Digital Power

The Financial Times reports that the deal will boost Vice’s online reach by 17 percent, up to 350 million unique visitors each month.

Read

Top DTC Brands Are Spending $120M+ Programmatically

On average, the top DTC programmatic advertisers spent just over 64 percent of their digital ad spend on programmatic placements. Find out how programmatic spending has taken shape within the direct-to-consumer market this year.

Read

How B2B Publishers Are Building Nontraditional Revenue Streams

Learn how B2B publishers (one magazine mogul in particular) are successfully disrupting their own business model by building nontraditional revenue streams

Read

M&A Report: TEGNA, Inspire Brands and Vox In the News

The most important mergers and acquisitions this week including TEGNA, Inspire Brands, and Vox Media. Stay in the loop, whether you're in ad sales or business development.

Read
[Webinar]
[Webinar]