The Top Industries Buying Programmatic Ads

Nearly 90 percent of US digital ads will be placed programmatically in 2021. But what are the top industries buying programmatic ads now? MediaRadar found that just four industries account for over half (54 percent) of all dollars spent on programmatic ads.

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The Top 10 Podcasts for B2B Sales

Podcasts are powerful. For consumers, they can weave stories and inform and entertain — all at the same time. Within B2B, they provide a new way to engage with an already bombarbed market. B2B podcasts can speak naturally to the needs, problems and interests of a B2B audience. These are some of our favorites.

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M&A Report: Viacom, WebMD and Automattic In The News

The most important mergers and acquisitions this week including Viacom, WebMD, and Automattic. Stay in the loop, whether you're in ad sales or business development.

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Viacom/CBS Merger Makes Waves

The merger makes ViacomCBS the third largest player in the market for linear TV ad revenue.

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eSports: The New Media for Advertisers

Unlike YouTube back in the day or popular streaming platforms today, video game stream doesn’t necessarily disrupt the media industry — it simply adds new content. In other words, this is a rapidly growing opportunity for digital advertisers looking for new, younger audiences.

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These B2B Industries Are Growing Their Digital Presence

Digital advertising is maturing as B2B marketing is evolving, allowing those in the space to adopt people-based marketing and new levels of personalization.

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M&A Report: Nike, The Maven Coalition and Salesforce In The News

The most important mergers and acquisitions this week including Microsoft, WeWork, and EssilorLuxottica. Stay in the loop, whether you're in ad sales or business development.

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The Fast Advance of Programmatic Native Ads

As ad networks expand and programmatic capabilities advance, the line between programmatic and direct ads is blurring — opening the opportunity for native ads to join the programmatic bandwagon.

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