M&A Report: Fyber, ADDitude and General Finance In the News
This week, Digital Turbine invested more in mobile advertising monetization capabilities with Fyber. WebMD will help give ADDitude leverage and scale to better serve people with ADHD. And United Rentals purchased a specialty rental service, General Finance Corp.Read
Facebook vs Print: How do Their Advertisers Compare?
Facebook is incredibly successful at selling ads, but how does it compare to one of the most traditional forms of advertising-print?Read
Top 5 Home Furnishings Brands: Command Picture Hanging, Scotts Turf Builder & more
Top 5 Home Furnishings brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just one week prior.Read
Facebook Advertisers: Direct vs Programmatic Buying Trends
Facebook Ads Manager acts as a unique Demand Side Platform (DSP). How many Facebook advertisers buy direct digital ad space elsewhere?Read
M&A Report: Sony Music, PayPal and 7-Eleven in the News
This week, Sony Music Entertainment invested in premium DIY artist music, PayPal took steps to make retail returns easier and 7-Eleven significantly expanded its footprint (if unchallenged).Read
Facebook vs OTT: How do Their Advertisers Compare?
Facebook and OTT advertising are similar programmatically, but the two formats generally win over a different set of advertisers.Read
Top 7 Fashion Brands: Tissot, Vans, Athleta & more
Top 7 Fashion Brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.Read