Publishers and SSPs Rethink Programmatic Ad Tech 

Economic uncertainty and revenue consolidation is causing companies to rethink programmatic ad tech.

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2 Strategies to Help You Set the Perfect Price for Your Ad Inventory  

Get the latest tips and strategies for how to set the most effective ad inventory prices.

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Not All Advertisers Are Sold On YouTube

Advertisers are turning to more platforms than YouTube. As more digital channels pop up, more opportunities arise for unique ad spend.

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Not a Cruel Summer: Travel Advertisers Keep Shaking Off the Pandemic Blues

Travel advertisers are finally reemerging from the pandemic slow-down. Find out how much they're spending and where in our latest article.

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5 Proven Steps to Overcome Pricing Objections: A Step-by-Step Guide

The down economy has forced many advertisers to tighten up their purse strings. Here's a guide on how to overcome pricing objections.

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Elon’s Impact: How Twitter Advertising Changed a Year into the Musk Era

It's been roughly a year since Elon Musk acquired the largest social platform in the world. Find our how Twitter advertising has changed since.

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Picking Favorites: Advertisers Go Exclusive with Social Media or YouTube

Which one takes the prize when it comes to advertising? Social media or YouTube? Find out here.

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Electric Vehicle Advertisers Are Amped About YouTube 

Electric vehicle advertisers are living up to their untraditional roots by appealing to the YouTube masses. Learn how and why here.

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Beauty Advertisers Decrease Spending But Reimagine Their Strategies  

Beauty advertisers are shifting their ad spend strategy. Find out how and why in our most recent data discoveries.

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