M&A Report: Bristol-Myers Squibb, Viatris, and Bally In the News
This week, Bristol-Myers Squibb acquired MyoKardia, Upjohn merged with Mylan to form Viatris, and Bally’s Corporation bought Bally’s Atlantic City and VICI Properties, Inc.Read
Consumers love streaming: How much overlap is there between OTT and digital ad spend?
Have advertisers been able to switch to OTT as quickly as consumers? Read here to see how advertisers approach OTT and digital streaming.Read
How B2B Brands are Spending on Native Advertising During COVID-19
COVID-19 changed how B2B brands approach native advertising. Here, we look at the behaviors of the top B2B native advertisers.Read
M&A Report: Gamer Sensei, Quadrotech, and Megaphone In the News
This week, Corsair acquired Gamer Sensei, Quest Software gained Quadrotech, and Spotify announced plans to buy Megaphone.Read
More B2B Advertisers Use Programmatic: How Much Are They Spending?
Programmatic is growing. Did the large shift of ad dollars from print to digital in the B2B space influence the size of programmatic campaigns?Read
M&A Report: CNET, Segment.io, and Livongo Health In the News
This week, Red Ventures acquired CNET Media Group, Twilio gained Segment.io, and Teledoc Health bought Livongo Health.Read