M&A‌ ‌Report:‌ Bristol-Myers Squibb, Viatris, and Bally In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Bristol-Myers Squibb acquired MyoKardia, Upjohn merged with Mylan to form Viatris, ‌and‌ Bally’s Corporation bought Bally’s Atlantic City and VICI Properties, Inc.

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Consumers love streaming: How much overlap is there between OTT and digital ad spend?

Have advertisers been able to switch to OTT as quickly as consumers? Read here to see how advertisers approach OTT and digital streaming.

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The State of Programmatic Native

As we draw closer to the end of the year, we wondered how programmatic native has fared so far in 2020. Here are our findings.

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How B2B Brands are Spending on Native Advertising During COVID-19

COVID-19 changed how B2B brands approach native advertising. Here, we look at the behaviors of the top B2B native advertisers.

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M&A‌ ‌Report:‌ Gamer Sensei, Quadrotech, and Megaphone In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Corsair acquired Gamer Sensei, Quest Software gained Quadrotech, ‌and‌ Spotify announced plans to buy Megaphone.

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How many advertisers are on OTT, but not TV?

As the shift to OTT gains momentum, advertisers are responding. How many brands are now advertising on OTT but not TV?

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Trends Shaping OTT: A Panel Wrap‐Up

MediaRadar hosted a panel to explore recent changes in OTT and what the future holds for this type of advertising. Here are the highlights.

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More B2B Advertisers Use Programmatic: How Much Are They Spending?

Programmatic is growing. Did the large shift of ad dollars from print to digital in the B2B space influence the size of programmatic campaigns?

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M&A‌ ‌Report:‌ CNET, Segment.io, and Livongo Health In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Red Ventures acquired CNET Media Group, Twilio gained Segment.io, ‌and‌ Teledoc Health bought Livongo Health.

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