New Video Games are Here: Who’s Advertising?

August saw many new video game releases. Did top advertising brands line up with popular launches? 

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Snapchat Engagement is Up: Which Brands are Advertising? (2021 Update)

Snapchat lets people connect in fun ways. As the social media platform unrolls new ad features, which brands are increasing spend most?

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More B2B Advertisers Use Programmatic: How Much Are They Spending? (2021 Update)

Programmatic buying grew among B2B brands last year. How strong is this trend holding up? Who are the top buyers?

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M&A‌ ‌Report:‌ Junkin Media, Grail and Kindred at Home In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Trusted Media Brands became the owner of Junkin Media. Biotech company Ilumina brought on cancer diagnostics firm Grail, but faces a challenge from the FTC. And Humana acquired the remaining shares of Kindred at Home, making it the largest provider of home healthcare services in the U.S.

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How Covid-19 is Impacting the TV Industry

As the pandemic ran its course, TV viewership decreased. Have industries most impacted by the pandemic returned to normal TV spending levels?

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Marketers Need Help With First-Party Data: Ad Tech Companies Get Creative

Most marketers still don't have a plan for a post-cookie internet. How can ad tech companies help them with first-party data?

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B2B Digital Advertising and Influencer Marketing Work Well In Tandem

B2B advertising spend has more than fully recovered. How does spending look? And will TikTok be the next place for B2B influencers?

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M&A‌ ‌Report:‌ Crunchyroll, Toll Brothers and Peer5 In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, anime streaming experienced a mega-merger between Sony and Crunchroll. Toll Brothers purchased StoryBook Homes to expand in Las Vegas Real Estate. And Peer5 joined Microsoft.

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With the Push Towards Electric, Which Automakers Advertise Most?

Though advertising plummeted last year, EV advertising in 2021 has already surpassed spending from the first seven months of 2019. Who are the top spenders?

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