What’s in Store for Returning Events?

In-person events are gearing up, but they won't be 'returning' to normal. What will they look like in a COVID-sensitive world?

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M&A Report: Fyber, ADDitude and General Finance In the News

This week, Digital Turbine invested more in mobile advertising monetization capabilities with Fyber. WebMD will help give ADDitude leverage and scale to better serve people with ADHD. And United Rentals purchased a specialty rental service, General Finance Corp.

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Facebook vs Print: How do Their Advertisers Compare?

Facebook is incredibly successful at selling ads, but how does it compare to one of the most traditional forms of advertising-print?

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Top 5 Home Furnishings Brands: Command Picture Hanging, Scotts Turf Builder & more

Top 5 Home Furnishings brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just one week prior.

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Facebook Advertisers: Direct vs Programmatic Buying Trends

Facebook Ads Manager acts as a unique Demand Side Platform (DSP). How many Facebook advertisers buy direct digital ad space elsewhere?

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B2B Digital: Direct vs Programmatic Buying Trends

How are B2B companies thinking about the loss of third party cookies and what changes are taking place ahead of time?

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M&A‌ ‌Report:‌ Sony Music, PayPal and 7-Eleven in‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Sony Music Entertainment invested in premium DIY artist music, PayPal took steps to make retail returns easier and 7-Eleven significantly expanded its footprint (if unchallenged).

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Facebook vs OTT: How do Their Advertisers Compare?

Facebook and OTT advertising are similar programmatically, but the two formats generally win over a different set of advertisers.

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Top 7 Fashion Brands: Tissot, Vans, Athleta & more

Top 7 Fashion Brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.

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