M&A Report: Callisto, Moovit and Keybase In the News

This week, Accenture gained Callisto Integration. Intel purchased Moovit, positioning itself to compete with Waze, an Alphabet-owned company. Zoom responds to security issues provoked by COVID-19 by acquiring Keybase.

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Beauty Industry Proves Its Resilience Amid COVID-19

Despite being alone at home, consumers love their beauty products. Here, we break down what that means for the beauty industry and its ad numbers.

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How COVID-19 Impacted Programmatic Spend in April

May is here and there is new programmatic ad data. Read here to see how April shaped up. Hint: there are signs of stabilization.

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B2B Websites Are Doing Well Amid the Pandemic

Much of the economy has been shaken by the spread of COVID-19 — increasing the demand for B2B companies. With these B2B companies competing for attention, they have ramped up their ad efforts. Here, we break down the numbers.

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M&A Report: Creative Market, Mellanox and TRWH In the News

This week, Dribble expands with Creative Market. Nvidia grows with Mellanox Technologies and Twin River Worldwide Holdings, Inc. diversifies across eight states.

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How COVID-19 Impacts Video Game Advertising

Hobbyists and new gamers alike are using video games as an outlet to get through stressful times. Our team at MediaRadar has seen a tremendous spike in advertising spend in this category. Here, we share the details.

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Will Financial Uncertainty Drive Consolidation in the Ad Tech Market?

COVID-19 is putting the ad-tech ecosystem into a crunch. With this uncertainty, advertising leaders are wondering how smaller exchange partners will survive. We dive into what experts have to say about COVID-19 and its impact on the ad-tech ecosystem.

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How Restaurant and Bar Closures Impact B2B Supply Chains

Restaurants and bar closures upended the industry’s supply chains. This led to an initial drop in online advertising, but we have seen early signs of recovery. How will this industry move forward?

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M&A Report: Tubi, CloudGenix and Saba In the News

This week, Fox finalizes its purchase of Tubi, CloudGenix is acquired by Palo Alto Networks and Cornerstone OnDemand gains Saba software.

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