YouTube Plays Second Fiddle to Retail Media for Home Goods Advertisers

YouTube reigns in most other ad categories, but Home Goods is betting on retail media sites instead—with a remarkable emphasis on native ads. Here's why.

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YouTube vs. the Video World: A Sneak Peek into an Upcoming Trend Report

In this sneak peek at MediaRadar's upcoming trend report on video spending, we look at how YouTube's reign continues to grow.

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OTT Advertising Snapshot Q1 2022: Netflix & Paramount+ Pave Their Own Path

With more and more players in the OTT field, Netflix's decrease in subscribers, and a variety of approaches in how many ads to show per stream, the OTT Advertising reports for Q1 tell an interesting story. We dive into it, here.

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How Home Goods Brands Are Rearranging Their Advertising Strategies in 2022

A rise in interest for home furnishing projects combined with post-pandemic ecommerce boom puts the home furnishing industry in an exciting (and intimidating) place for advertising. Here we look at how they are responding.

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What A Ride: Peloton Remixes its Ad Strategy in 2021

Through sales spikes, the pandemic and bad press, Peloton has been on a wild ride the past few years. This Q1, their ad strategy—while down 22% in spending—shows a fresh take.

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What Does Elon Musk’s Purchase of Twitter Mean for Advertisers?

How will Elon Musk's purchase of Twitter affect Twitter advertising? We have some ideas but with Elon...you never know.

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DTC Pharma Ad Trends: Overview and New Advertisers

Here’s what you need to know about how pharma companies—new and old—spent their ad dollars in 2021. 

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10 Home Goods Advertisers to Watch

According to Furniture Today, the pandemic unsurprisingly fueled consumers’ “home goods” purchases. As pandemic restrictions ease, and even with consumer spending focusing more on experiences and travel, the “homebody economy” continues to flourish.

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Ads for Sale: Apparel & Accessories Advertisers Spending Big in 2022

Retail advertising is coming in hot. Here's everything you need to know about how Apparel and Accessories advertisers spent in Q1 2022.

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