Online Video Advertising: How to Get Ahead

Online Video Advertising: How to Get Ahead

While the market for online video advertising is growing rapidly, there are several challenges that publishers and advertisers face while looking to uncover opportunities within this medium. A February 2014 MediaRadar study analyzed thousands of online video ads and reveals several best online video

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The State of Online Video Advertising

Online video ads are not just for YouTube anymore. We’ve all seen video content and video ads spread to all of our favorite websites. There’s an enormous amount of hype surrounding online video advertising, and already it is a huge market. Last year eMarketer

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Insights from the ABM Annual Conference

On May 5th, I’ll be speaking at ABM’s 2014 Annual Conference in Phoenix, Arizona. I’m very excited to report on some insightful research we’ve done surrounding E-mail newsletter advertising, which is a quickly growing and vital piece of the advertising mix for

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Financial & Real Estate Advertising Returns to Magazines

While national consumer magazines cumulatively recorded sub-par advertising numbers in first-quarter 2014, we were particularly excited by one of the bright spots we uncovered. Through February, we found that ad pages from financial & real estate brands increased by 33.5% from the same period

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Apple Ramps Up iPhone 5C Advertising – But Is It Too Late?

Apple has attracted a lot of attention recently for the purported poor sales performance of the iPhone 5C. While the lower-cost iPhone has not sold nearly as well as its high-end partner, the iPhone 5S, it also did not benefit from the

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Welcome to the new MediaRadar.com!

Welcome to the new MediaRadar.com! We’re so excited about the launch of our brand new and enhanced Web site.

When we first began in 2006, we set out to address the unmistakable need for deep, personalized sales tools and competitive intelligence to drive a more

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