Even more completed, updated, and rumored mergers and acquisitions in the advertiser and brand space were announced since our report last week.
Completed Deals
- AlienVault, Inc. Acquired by AT&T Inc.
AT&T (NYSE : T) has completed its acquisition of AlienVault, a developer of commercial and open source solutions to manage cyber security. As part of AT&T, AlienVault will form a new standalone Cybersecurity Solutions Division. The new division will combine AlienVault’s security management platform and threat intelligence capabilities with AT&T’s cybersecurity services and solutions.
- Datorama Acquired by Salesforce.com, Inc.
Salesforce.com, Inc. (NYSE: CRM) has completed its acquisition of Israel-based Datorama, Inc. for over $800 million. Datorama is a cloud-based and AI-powered marketing intelligence and analytics provider for enterprises, agencies, and publishers. Salesforce believes that this deal will strengthen its partnership with Google Analytics 360 and enhance its own artificial intelligence engine with expanded data integration and intelligence.
- Flipkart Acquired by Walmart, Inc.
Walmart, Inc. (NYSE: WMT) has become the largest shareholder in Flipkart with a $16 billion investment in the e-commerce company. This is the largest e-commerce acquisition in the world. Walmart hopes to leverage its omni-channel retail competency, supply-chain knowledge, and longstanding financial strength to drive the next phase of retail development in India and accelerate the growth of Flipkart. Walmart now holds approximately 77% of Flipkart.
Announcements and Updates
- Keystone Foods, LLC being Acquired by Tyson Foods, Inc.
Tyson Foods, Inc. (NYSE: TSN), the biggest U.S. meat producer, has agreed to acquire meat processor, Keystone Foods, LLC, from Brazil’s Marfrig Global Foods SA for approximately $2.5 billion. Keystone Foods is a leading processed meat supplier to McDonald’s and other chain restaurants and retail stores in the U.S. and Asia. With this acquisition, Tyson will be able to expand its business of selling meat products to fast-food chains and adding meat processing plants to its global network.
- SodaStream International Ltd. being Acquired by PepsiCo, Inc.
PepsiCo, Inc. (NASDAQ : PEP) has entered into an agreement to acquire all outstanding shares of SodaStream International (NASDAQ: SODA), an Israel-based manufacturer of home carbonation products, for $3.2 billion. PepsiCo’s robust distribution processes, global brand recognition, and design and marketing proficiency combined with SodaStream’s unique product range will position SodaStream for greater expansion and innovation. SodaStream’s offerings will join a growing PepsiCo water portfolio amidst a push for the company to focus on healthier snacks and beverages.
Rumor Mill
New York Magazine Owner may be Exploring Sale
According to a Wall Street Journal report, New York Media, the owner of New York magazine and several websites, is weighing strategic options that include possibly selling the company.
