MediaRadar Blog

Advertising Mergers & Acquisitions: August 18th - August 24th, 2018

Advertising Mergers & Acquisitions: August 18th – August 24th, 2018

Even more completed, updated, and rumored mergers and acquisitions in the advertiser and brand space were announced since our report last week.

Completed Deals  

These deals have gone through all necessary steps and have been completed.
AlienVault logo
  • AlienVault, Inc. Acquired by AT&T Inc.


AT&T (NYSE : T) has completed its acquisition of AlienVault, a developer of commercial and open source solutions to manage cyber security.  As part of AT&T, AlienVault will form a new standalone Cybersecurity Solutions Division. The new division will combine AlienVault’s security management platform and threat intelligence capabilities with AT&T’s cybersecurity services and solutions.

Datorama logo

  • Datorama Acquired by, Inc., Inc. (NYSE: CRM) has completed its acquisition of Israel-based Datorama, Inc. for over $800 million. Datorama is a cloud-based and AI-powered marketing intelligence and analytics provider for enterprises, agencies, and publishers. Salesforce believes that this deal will strengthen its partnership with Google Analytics 360 and enhance its own artificial intelligence engine with expanded data integration and intelligence.


  • Flipkart Acquired by Walmart, Inc.

Walmart, Inc. (NYSE: WMT) has become the largest shareholder in Flipkart with a $16 billion investment in the e-commerce company. This is the largest e-commerce acquisition in the world. Walmart hopes to leverage its omni-channel retail competency, supply-chain knowledge, and longstanding financial strength to drive the next phase of retail development in India and accelerate the growth of Flipkart. Walmart now holds approximately 77% of Flipkart.

Announcements and Updates 

These deals have been announced, but are still subject to varying levels of approval. While it is likely they will eventually close, there is a chance they may be called off or altered. There are also updates to previously announced deals.
Keystone logo
  • Keystone Foods, LLC being Acquired by Tyson Foods, Inc.

Tyson Foods, Inc. (NYSE: TSN), the biggest U.S. meat producer, has agreed to acquire meat processor, Keystone Foods, LLC, from Brazil’s Marfrig Global Foods SA for approximately $2.5 billion. Keystone Foods is a leading processed meat supplier to McDonald’s and other chain restaurants and retail stores in the U.S. and Asia. With this acquisition, Tyson will be able to expand its business of selling meat products to fast-food chains and adding meat processing plants to its global network.

Sodastream logo

  • SodaStream International Ltd. being Acquired by PepsiCo, Inc.

PepsiCo, Inc. (NASDAQ : PEP) has entered into an agreement to acquire all outstanding shares of SodaStream International (NASDAQ: SODA), an Israel-based manufacturer of home carbonation products, for $3.2 billion. PepsiCo’s robust distribution processes, global brand recognition, and design and marketing proficiency combined with SodaStream’s unique product range will position SodaStream for greater expansion and innovation. SodaStream’s offerings will join a growing PepsiCo water portfolio amidst a push for the company to focus on healthier snacks and beverages.

Rumor Mill 

This section contains potential deals that are rumored to be in the works, although nothing has been confirmed.

New York Magazine logo

  • New York Magazine Owner may be Exploring Sale

According to a Wall Street Journal report, New York Media, the owner of New York magazine and several websites, is weighing strategic options that include possibly selling the company.