The Apparel and Food landscape is changing faster than ever. As we feel the impact of the recession, MediaRadar is monitoring which advertisers are shifting ad spend each week. This will give you the most updated view of the ad sales landscape.
Here is a full list of advertising change by category. (Don’t worry, it’s ungated)
Here are some key weekly takeaways from advertising shifts that took place
Apparel is a category that is experiencing growth possibly due to the holiday advertising push. The season brings gifts of clothes, shoes, belts and bags. Accessories and apparel both increased WoW, specifically, women’s designer fashion jumped over 500% WoW. Within footwear, men’s stepped up advertising nearly 100% WoW.
The Food category is experiencing an increase in ad spend this week. Snacks & dessert advertisers increased ad spend 50%+ WoW; drilling into snacks & desserts – candy increased over 50% and chocolate was up 25% WoW. Meat, seafood and poultry advertisers want their products on consumers’ tables for the upcoming season’s gathering because spiked over 1000% WoW.
MediaRadar’s data sample revealed Restaurant advertising increased this week. Holiday shoppers will need options for refueling in between store purchases. Casual dining restaurants increased nearly 75% WoW. Quick-service restaurants were up over 25% Wow. Plus, the 2nd half of 2023 also brought more employees returning to work onsite who need lunch options away from home.
During peak times when people are traveling to see loved ones or escaping from the holiday frenzy, no surprise that Travel advertising is up this week. Airlines increased ad spend 10%+ WoW. Cruise lines and hotel groups were both up over 25% WoW.
For a full breakdown of which product categories are buying ads now, click here. The list is updated each week – you can subscribe to receive it in your inbox.