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Score! – comScore data is now integrated into MediaRadar

Score! – comScore data is now integrated into MediaRadar

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Need a stronger pitch to overcome objections? Let us help.

MediaRadar is excited to announce a new partnership with comScore. This unique integration enables MediaRadar to leverage comScore’s Media Metrix to create totally new advertising analysis from its audience and demographic data. This collaboration provides ad sales teams with new insights about brands, audiences, and consumer behavior.

Customers of comScore and MediaRadar have a lot to gain from this exciting partnership. It provides a more unified and granular approach to ad sales intelligence.

Key benefits of this integration include:

  • Access to new data: comScore audience demographic and behavior data – across mobile web and online display– will be available within MediaRadar.
  • New and Unique Recommendations: MediaRadar’s advanced artificial intelligence technology will analyze comScore data, making recommendations to ad sales personnel to help them enhance their pitch.
  • Enhanced User Experience: “Single sign-on” functionality will make using the two systems – comScore and MediaRadar – seamless, easily going from one platform to the other

This amazing new resource is available to MediaRadar subscribers who are also comScore subscribers in Q2 2017. For clients of both services, this new analysis is included at no additional cost.

“This partnership gives our consumers an even more in-depth experience within MediaRadar and we are excited to see our tools come together to maximize your selling experience.” says MediaRadar CEO, Todd Krizelman.