Companies with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.
In 2021 so far, this deodorant brand invested $21.2mm into television and print ads. Thirty-nine percent of Secret’s ad spend this year was in print. Their $8.3mm print spend was invested with Good Housekeeping, Shape, People, Women’s Health, and others.
Hotheads Hair Extensions
This brand had no presence in the market until the end of April. Since then, they invested $1.5mm into digital ad spend. Their programmatic and direct campaigns appear on ESPN, New York Post, Modern Salon, and others. Week-over-Week their spend is up 922%.
Dior J’adore Infinissime
Since the beginning of April, this fragrance from Dior’s J’adore collection invested $2.8mm into print advertising. Their ads appear in the May issues of Elle, Harper’s Bazaar, Town & Country, and others. Week-over-Week their spend is up 199%.
This analysis looks at ad placement in national broadcast & cable TV, digital (desktop & mobile), podcasts, weekly and monthly magazines, and daily newspapers in the largest 25 DMAs.