Top 5 Home Furnishings Brands: Command Picture Hanging, Scotts Turf Builder & more

Top 5 Home Furnishings Brands: Command Picture Hanging, Scotts Turf Builder & more

Companies with the highest week-over-week lift in spend. In all cases, this looks at the leap from just one week prior.

lovesac

Lovesac

Lovesac invested $2.3mm into television and digital advertising this month. Nearly all of their ad spend is dedicated to television during May. Less than 1% of their spend is dedicated to digital. Their commercials air on BBC America, TBS, MTV, IFC, and others. Week-over-week their spend is up 185%.

command

Command Picture Hanging

In May, Command Picture Hanging spent $250k in television. This represents all of their monthly ad investment. Commercials for Command Picture Hanging appear on DIY, TLC, ION, and others. Week-over-week their spend is up over 100%.

stearns & foster

Stearns & Foster

To date in 2021, this mattress brand spent $2.3mm on television and digital ads. Their digital campaigns make up 31% of their annual spend. They are placing ads in social media and also using programmatic digital formats. Week-over-week their spend is up 17%.

scotts

Scotts Turf Builder

To kick off the outdoor season, Scotts Turf Builder invested $6.9mm in television since April. Their “Let’s get to the Yard” campaign appears on ESPN, ABC, Food Network, HGTV, and others. Week-over-week their spend is up 66%.

ethan allen

Ethan Allen

This is the first time we’ve seen advertising from Ethan Allen during Q2 2021. They invested $195k into print advertising. Their ads appear in The New York Times.

Methodology:

This analysis looks at ad placement in national broadcast & cable TV, digital (desktop & mobile), podcasts, weekly and monthly magazines, and daily newspapers in the largest 25 DMAs.

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