Companies with the highest week-over-week lift in spend. In all cases, this looks at the leap from just one week prior.
Lovesac invested $2.3mm into television and digital advertising this month. Nearly all of their ad spend is dedicated to television during May. Less than 1% of their spend is dedicated to digital. Their commercials air on BBC America, TBS, MTV, IFC, and others. Week-over-week their spend is up 185%.
Stearns & Foster
To date in 2021, this mattress brand spent $2.3mm on television and digital ads. Their digital campaigns make up 31% of their annual spend. They are placing ads in social media and also using programmatic digital formats. Week-over-week their spend is up 17%.
This analysis looks at ad placement in national broadcast & cable TV, digital (desktop & mobile), podcasts, weekly and monthly magazines, and daily newspapers in the largest 25 DMAs.