Companies with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.
Pandora Jewelry spent $14.6mm in print, digital, and print creative so far this year. Their television spend accounts for 78% of their total spend. They are running commercials on ABC, Adult Swim, MSNBC, USA Network, and others. Week-over-Week their spend is up 32%.
During April and May, Chanel invested $6.4mm into print advertising. Featuring their Spring-Summer 2021 bags, Chanel’s ads appears in Vogue, Harper’s Bazaar, InStyle, Elle, and others. Week-over-Week their spend is up 107%.
Thus far in 2021, this fine watch brand invested 92% of their ad spend into print. Vacheron Constantin’s $1.9mm spend was invested with Financial Times, Harper’s Bazaar, Departures, and others. Week-over-Week their spend is up 955%.
Bobs for Dogs from Skechers
This charitable product line from Skechers invested $240k into television in May. Their new commercials, encouraging consumers to “make a difference” with Bobs from Skechers, launched at the end of March. Week-over-Week their spend is up 52%.
In the first quarter of 2021, Swarovski invested their whole ad budget into digital, but switched their focus to television at the start of the second quarter. They invested $6.7mm into television, airing commercials on ABC, CBS, TLC, and others. Week-over-Week their spend is up over 100%.
Saks Fifth Avenue
During April and May, Saks Fifth Avenue spent $2.2mm on digital and print ads. This department store bought ads that are running with The New York Times, Vogue, WWD Daily Digital, The Miami Herald, and others. Week-over-Week their spend is up 136%.
This shoe brand spent $904k in digital so far in 2021. They invested 30% of their spend into Facebook, and allocated the rest of their investment to programmatic and direct placements with The Weather Company, Discovery, MSN, Yahoo!, and others. Week-over-Week their spend is up 118%.
This analysis looks at ad placement in national broadcast & cable TV, digital (desktop & mobile), podcasts, weekly and monthly magazines, and daily newspapers in the largest 25 DMAs.