Top 7 Fashion Brands: Chanel, Vacheron, Swarovski & more

Top 7 Fashion Brands: Chanel, Vacheron, Swarovski & more

Companies with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.

Pandora

Pandora Jewelry

Pandora Jewelry spent $14.6mm in print, digital, and print creative so far this year. Their television spend accounts for 78% of their total spend. They are running commercials on ABC, Adult Swim, MSNBC, USA Network, and others. Week-over-Week their spend is up 32%.

Chanel

Chanel

During April and May, Chanel invested $6.4mm into print advertising. Featuring their Spring-Summer 2021 bags, Chanel’s ads appears in Vogue, Harper’s Bazaar, InStyle, Elle, and others. Week-over-Week their spend is up 107%.

Vacheron Constantin

Vacheron Constantin

Thus far in 2021, this fine watch brand invested 92% of their ad spend into print. Vacheron Constantin’s $1.9mm spend was invested with Financial Times, Harper’s Bazaar, Departures, and others. Week-over-Week their spend is up 955%.

Bobs for Dogs Skechers

Bobs for Dogs from Skechers

This charitable product line from Skechers invested $240k into television in May. Their new commercials, encouraging consumers to “make a difference” with Bobs from Skechers, launched at the end of March. Week-over-Week their spend is up 52%.

Swarovski

Swarovski

In the first quarter of 2021, Swarovski invested their whole ad budget into digital, but switched their focus to television at the start of the second quarter. They invested $6.7mm into television, airing commercials on ABC, CBS, TLC, and others. Week-over-Week their spend is up over 100%.

Saks Fifth Avenue

Saks Fifth Avenue

During April and May, Saks Fifth Avenue spent $2.2mm on digital and print ads. This department store bought ads that are running with The New York Times, Vogue, WWD Daily Digital, The Miami Herald, and others. Week-over-Week their spend is up 136%.

Crocs

Crocs

This shoe brand spent $904k in digital so far in 2021. They invested 30% of their spend into Facebook, and allocated the rest of their investment to programmatic and direct placements with The Weather Company, Discovery, MSN, Yahoo!, and others. Week-over-Week their spend is up 118%.

Methodology:

This analysis looks at ad placement in national broadcast & cable TV, digital (desktop & mobile), podcasts, weekly and monthly magazines, and daily newspapers in the largest 25 DMAs.

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