Top 7 Home Furnishings Brands: Maytag, Nectar Sleep, Ashley Furniture & more

Top 7 Home Furnishings Brands: Maytag, Nectar Sleep, Ashley Furniture & more

Companies with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.

Maytag

Maytag

Thus far in May, Maytag spent $1.7mm in cable TV, print, and digital advertising. Their $43k programmatic digital campaign is currently making up just 2% of their monthly ad spend and appears on Kohl’s, Car and Driver, The Weather Company, and others. Week-over-Week their spend is up 48%.

sherwin-williams

Sherwin-Williams

In April, Sherwin Williams spent just over $3mm in print advertising. This was 90% of their monthly ad spend. Their ads appear in the May issues of Good Housekeeping, Country Living, and HGTV. Week-over-Week their spend is up 170%.

nectar

Nectar Sleep

To date in 2021, this mattress brand spent $6.9mm in television and digital ads. Digital advertising makes up 29% of their investment. They are placing ads on podcasts and in social media. They value native and online video formats as well. Week-over-Week their spend is up 61%.

Arhaus

Arhaus

Thus far during May, this Ohio-based furniture company invested $309k in print and digital ads to promote their outdoor furniture. They are also running in the May issue of Architectural Digest. Week-over-Week their spend is up 496%.

Ashley Furniture

Ashley Furniture

Ashley Furniture spent $12.2mm in television and digital ad space in the month of April and May to date. Their $1.3mm digital ad spend was invested with Facebook, Target, DIY Network, Travel Channel, and others. Week-over-Week their spend is up 44%.

caesarstone

Caesarstone

So far in May, this countertop company invested $777k in print. Featuring their new outdoor collection, Caesarstone’s creative ran in Architectural Digest, Food & Wine, Elle Décor, and others. Week-over-Week their spend is up 22%.

Warp & Weft

Warp & Weft

Warp & Weft Carpets had no presence in the market until the last week of April. They invested 100% of their $148k ad spend into print. Their ads appear in Architectural Digest, Interiors, and Wallpaper. Week-over-Week their spend is up 300%.

Methodology:

This analysis looks at ad placement in national broadcast & cable TV, digital (desktop & mobile), podcasts, weekly and monthly magazines, and daily newspapers in the largest 25 DMAs.

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