Companies with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.
Thus far in May, Maytag spent $1.7mm in cable TV, print, and digital advertising. Their $43k programmatic digital campaign is currently making up just 2% of their monthly ad spend and appears on Kohl’s, Car and Driver, The Weather Company, and others. Week-over-Week their spend is up 48%.
To date in 2021, this mattress brand spent $6.9mm in television and digital ads. Digital advertising makes up 29% of their investment. They are placing ads on podcasts and in social media. They value native and online video formats as well. Week-over-Week their spend is up 61%.
Ashley Furniture spent $12.2mm in television and digital ad space in the month of April and May to date. Their $1.3mm digital ad spend was invested with Facebook, Target, DIY Network, Travel Channel, and others. Week-over-Week their spend is up 44%.
This analysis looks at ad placement in national broadcast & cable TV, digital (desktop & mobile), podcasts, weekly and monthly magazines, and daily newspapers in the largest 25 DMAs.