Top 7 Pharma & Medical Brands: Tylenol, Enbrel & more

Top 7 Pharma & Medical Brands: Tylenol, Enbrel & more

Companies with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.

Trulicity

Trulicity

Trulicity has invested $88.2mm into television and digital ad space so far this year. Their digital ad campaigns account for 11% of their total spend. Trulicity spent $9.3mm on direct digital ad space, appearing on Telemundo Deportes, People Style, Eating Well, and others. Week-over-Week their spend is up over 100%.

Restasis

Restasis

This dry eye prescription drug spent $5.6mm in television ad space in May. Their creative airs on CBS, Bravo, CNN, Lifetime, and others. Week-over-Week their spend is up 11%.

Tylenol

Tylenol

In May, Tylenol spent $8.7mm on national television, print, and digital ads. Their print creative is accounting for 30% of their monthly ad spend and appears in Better Homes, & Gardens, Real Simple, Entertainment Weekly, and others. Week-over-Week their spend is up 898%.

Kesimpta

Kesimpta

This multiple sclerosis drug invested $7.5mm into television, print, and digital ad space in the month of May. Their $2.8mm digital spend is allocated mostly to Snapchat ($1.9mm), with smaller buys in direct display, online video, and mobile formats. Week-over-Week their spend is up 20%.

Enbrel

Enbrel

In May, Enbrel invested 99% of their $5mm spend into national television. Their ads air on CBS, Discovery, Fox News, ABC, and others. Week-over-Week their spend is up 392%.

Align

Align Probiotic

In May, this probiotic supplement invested just over $1mm into television and digital advertising. Align launched new creative at the beginning of May that featured their “fast acting biotic gummies.” Their commercials air on NBC, HGTV, History, CBS, and others. Week-over-Week their spend is up 187%.

Nutrafol

Nutrafol

This over-the-counter hair growth drug invested $1.9mm into television and digital ads in May. Their $228k digital spend this month was invested into Facebook and podcasting. Week-over-Week their spend is up 85%.

Methodology:

This analysis looks at ad placement in national broadcast & cable TV, digital (desktop & mobile), podcasts, weekly and monthly magazines, and daily newspapers in the largest 25 DMAs.

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