Travel brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.

Universal Orlando Resort

In the month of May to date, Universal Orlando Resort spent $628k in national television ad space. So far this month, TV is the only format Universal Orlando Resort invested in. Their ads run on USA Network, NBC, Bravo, E!, and others. Week-over-Week their spend is up over 100%.

Destin Fort Walton Beach

This Florida tourism campaign spent $2.8mm in print ad space in April and May so far. Their “Welcome to the Waves” campaign appears in Food Network Magazine, Parents, Real Simple, and others. Week-over-Week their spend is up 400%.

SugarHouse Casino

To date in 2021, this Philadelphia-based casino spent $14.5mm in television ad space. Their commercials appear on ABC, CBS, Fox, Travel Channel, and others. Week-over-Week their spend is up 68%.

South Dakota Department of Tourism

In the month of May to date, the South Dakota Department of Tourism spent $4mm in print ad space. Their “Go Great Places” outsert was included with the May issues of Parents and Real Simple. Week-over-Week their spend is up over 1000%.

Kansas Office of Tourism & Travel

In preparation for National Tourism Week, the Kansas Office of Tourism and Travel invested $1.3mm into print ad space. After a 4 week absence in the market, their “To the Stars” campaign appeared in Better Homes & Gardens, Shape, and Midwest Living. This was new last week!

American Cruise Lines

So far this month, American Cruise Lines invested $2.3mm into print, digital, and television ad space. Their programmatic digital campaigns make up 8% of their monthly ad spend so far, appearing on ESPN, BBC, Health Grades, and others. Week-over-Week their spend is up 25%.

Wilmington and Beaches Convention & Visitors Bureau

Thus far in 2021, this North Carolina Regional Tourism campaign spent $477k in print and digital ad space. Ninety-six percent of their spend so far this year is invested in print. Their campaigns appear in Parents, Martha Stewart Living, Garden & Gun, and others. Week-over-Week their spend is up 406%.

Methodology:

This analysis looks at ad placement in national broadcast & cable TV, digital (desktop & mobile), podcasts, weekly and monthly magazines, and daily newspapers in the largest 25 DMAs.