Companies with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.
![corona](https://mediaradar.com/wp-content/uploads/2021/05/corona.jpg)
Corona
In May, Corona invested $16.9mm into television, digital, and print ad space. Their digital ad campaigns account for 6% of their monthly spend. Corona spent $992k on digital placements with Facebook and OTT. Week-over-Week their spend is up 89%.
![1800 tequila](https://mediaradar.com/wp-content/uploads/2021/05/1800-tequila.jpg)
1800 Tequila
This tequila brand more than doubled their ad spend between April and May. They invested $3.4mm into television ad space in May, compared to $230k in April. Their “Best Taste in Tequila” spots air on TNT, ESPN, Univision, and others. Week-over-Week their spend is up 481%.
![michelob ultra](https://mediaradar.com/wp-content/uploads/2021/05/michelob-ultra.jpg)
Michelob Ultra
Michelob Ultra has spent $3.4mm on television and digital advertising this month. They invested 95% of their spend on TV advertising. Michelob Ultra spent $3.2mm with CBS, Food Network, Hallmark, and others. Week-over-Week their spend is up 65%.
![miller light](https://mediaradar.com/wp-content/uploads/2021/05/miller-light.jpg)
Miller Lite
Miller Lite spent $23.9mm on television, digital, and print advertising this year. The largest allocation of their spend went toward television. Miller Lite invested $16.7mm with ESPN, CBS, Telemundo, AMC, and others. Week-over-Week their spend is up 171%.
![coors light](https://mediaradar.com/wp-content/uploads/2021/05/coors.jpg)
Coors Light
Since the start of the second quarter 2021, Coors Light invested $8.2mm into television and digital advertising. A little over half of their spend is dedicated to digital formats. Coors Light spent $4.7mm into Facebook, podcasting, and OTT. Week-over-Week their spend is up 28%.
![cw hemp](https://mediaradar.com/wp-content/uploads/2021/05/cw-hemp-1.jpg)
Charlotte’s Web CBD Oil
In May this CBD Oil company invested $432k into print advertising. Their entire spend was invested with People. This was new last week!
![bartenura](https://mediaradar.com/wp-content/uploads/2021/05/bartenura.jpg)
Bartenura
This wine company had no presence in the market this year until April. Since then, they ran ads in print media that value approximately $2mm. Their ads appear in Star, OK! Weekly, Life & Style Weekly, and Beverage Media. Week-over-Week their spend is up 31%.
Methodology:
This analysis looks at ad placement in national broadcast & cable TV, digital (desktop & mobile), podcasts, weekly and monthly magazines, and daily newspapers in the largest 25 DMAs.