Companies with the highest week-over-week lift in spend. In all cases, this looks at the leap from just one week prior.
Wrath of Man
In the month of April, this MGM film invested $2.2mm into television and digital ad space. Promoting its release as both in theatre and streaming, Wrath of Man commercials appear on ESPN, Discovery, CBS, and others. Week-over-Week this spend is up 288%.
To date in 2021, Starz has invested $454k in digital and cable television to promote streaming on their mobile app. In April, creative for the new season of their show “Girlfriend Experience” launched. Ads appeared on Investigation Discovery, USA Network, E!, and others. Week-over-Week their spend is up 598%.
In the month of May to date, LinkedIn invested $2.6mm into television and digital advertising. LinkedIn spent 37% of their monthly investment on digital campaigns which ran on social media, podcasting, online video, and display formats. Week-over-Week their spend is up 54%.
This alcohol delivery mobile app invested $2.9mm on television ads during the first quarter of 2021. Thus far in May, 100% of their $1.1mm ad spend is allocated to cable television campaigns on ESPN, TNT, MTV, and others. Week-over-Week their spend is up 86%.
This analysis looks at ad placement in national broadcast & cable TV, digital (desktop & mobile), podcasts, weekly and monthly magazines, and daily newspapers in the largest 25 DMAs.