Companies with the highest week-over-week lift in spend. In all cases, this looks at the leap from just one week prior.
Thus far in May, Disney spent $4.4mm in national television advertising to promote Cruella. Digital creative for this movie is running on MSN, USA Today, People Style, and others. Week-over-Week their spend is up over 1000%.
Wrath of Man
In the month of April, this MGM film invested $2.2mm into television and digital ad space. Promoting its release as both in theatre and streaming, Wrath of Man commercials appear on ESPN, Discovery, CBS, and others. Week-over-Week this spend is up 288%.
To date in 2021, Starz has invested $454k in digital and cable television to promote streaming on their mobile app. In April, creative for the new season of their show “Girlfriend Experience” launched. Ads appeared on Investigation Discovery, USA Network, E!, and others. Week-over-Week their spend is up 598%.
In the month of May to date, LinkedIn invested $2.6mm into television and digital advertising. LinkedIn spent 37% of their monthly investment on digital campaigns which ran on social media, podcasting, online video, and display formats. Week-over-Week their spend is up 54%.
Hotels Dot Com
Hotels.com invested $7.9mm in television and digital ad space in the month of April and May to date. Their “Captain Obvious” campaign airs on the OTT platforms of The CW Network, NBC News, ESPN, and Hulu. Week-over-Week their spend is up 29%.
In the month of April, FanDuel Sports book spent $6.7mm in television and digital ad space. Their “first bet risk free” creative airs on ABC, Fox, NBC, CW, and others. Week-over-Week their spend is up 36%.
The Mitchells vs. The Machines
This animated Netflix film invested $631k in television ads in April and May to date. Their digital campaign is running exclusively on Snapchat, where they invested $175k. Week-over-Week their spend is up 428%.
In 2021 to date, Indeed spent $66.1mm in television and digital ad space. Their television creative airs on ABC, Univision, TNT, Comedy Central, CBS, and others. Week-over-Week their spend is up 8%.
This alcohol delivery mobile app invested $2.9mm on television ads during the first quarter of 2021. Thus far in May, 100% of their $1.1mm ad spend is allocated to cable television campaigns on ESPN, TNT, MTV, and others. Week-over-Week their spend is up 86%.
This analysis looks at ad placement in national broadcast & cable TV, digital (desktop & mobile), podcasts, weekly and monthly magazines, and daily newspapers in the largest 25 DMAs.