NEW YORK, NY—September 18, 2017—MediaRadar, the leading intelligence platform for ad sales teams, today announced a new data integration partnership with The Media Services Group, provider of the cloud-based Élan™ CRM software. Advertising sales professionals, sales managers and marketing teams using Élan CRM are now able to integrate their prospecting and sales workflows directly with MediaRadar to better find and qualify new leads, and improve sales performance.
“Sales teams want access to more granular advertising data – and they want it without having to switch across platforms,” said Todd Krizelman, CEO & Co-Founder of MediaRadar. “By bringing our data directly to complementary products like Élan, we’re widening the ecosystem of products that carry our insights, and delivering on those needs. This will help more ad sales and research teams take immediate advantage of ad intelligence and make smarter decisions that drive value for their business.”
MediaRadar is a cloud-based platform that uses data science to provide advertising sales intelligence on millions of brands across multiple media channels, including online, print, TV and newsletters. The platform distills multi-channel ad sales data into actionable competitive insights, brand analysis, and prospecting reports. Users leverage these insights to identify the best prospects, improve sales conversations, and close more business.
“There are a lot of CRM and Sales Intelligence options on the market these days,” said Jeff Shine, CEO & Co-Founder of The Media Services Group, “but there are very few that focus solely on our industry. We are happy to have found a like-minded partner in MediaRadar. For our common clients, the Élan CRM product now provides a more complete sales workflow integration. For everyone else there is a very compelling reason to consider using these products together to improve sales.”
Élan is a modular, cloud-based advertising CRM, sales and billing platform designed specifically for media companies. It provides proposal-through-payment workflow integration, allowing users to package, sell, produce/deliver and invoice any mix of media products including print advertising, digital advertising, sponsorships, newsletters, events and custom content.
For more information about MediaRadar, visit www.mediaradar.com.
MediaRadar revolutionizes ad sales by helping sales executives spend their time pitching and closing deals, instead of researching and preparing. MediaRadar helps sellers determine the best prospects to pursue, which offerings to pitch, and how to position themselves most effectively against their competitors. This SaaS sales-enablement platform is built on the most comprehensive and up-to-date database of multimedia advertising information available. Connect with us on Twitter, Facebook and LinkedIn.
Chris Harihar of Crenshaw Communications, on behalf of MediaRadar