NEW YORK, NY—May 15, 2017—MediaRadar, the leading intelligence platform for media ad sales team, today announced that it will incorporate comScore data into its Ad Sales Intelligence platform. comScore is the cross-platform analytics company that precisely measures audiences, brands and consumer behavior. With the partnership, MediaRadar will analyze independent comScore data and distill key insights that will benefit ads sales professionals. By providing MediaRadar insights and third-party data via one solution, MediaRadar will continue to deliver unparalleled ad sales intelligence to publishers.
“We’re excited to work with comScore to bring additional insights to our clients,” said Todd Krizelman, CEO & Co-Founder of MediaRadar. “Our users will now have access to more information than ever before, including audience demographic and advertising usage behavior which will further help our clients drive new leads, deliver more compelling sales pitches and, ultimately, close bigger deals with advertisers.”
”We’re pleased to be working with companies like MediaRadar to provide advertisers and publishers with independent, robust and granular data that can be used to make buying and selling decisions,” said Kelly Barrett, vice president of corporate development at comScore. “As the industry moves away from buying and selling ads based solely on age and gender, this advanced demographic data is critical when planning, negotiating and executing ad sales.”
With this collaboration, comScore data will be available to MediaRadar publisher customers through the Ad Sales Intelligence Platform, providing a more unified and granular view of intelligence. Key benefits of the collaboration include:
- Access to Third-Party Data: comScore audience demographic and behavior data – across mobile web and online display– will be available within MediaRadar
- New Recommendations: MediaRadar’s advanced artificial intelligence technology will analyze comScore data, making recommendations to ad sales personnel and helping them win advertisers
- Greater Convenience: “Single sign-on” functionality will make using the two systems – comScore and MediaRadar – seamless, easily going from one platform to the other
MediaRadar is a cloud-based platform using data science to provide advertising sales intelligence on more than 3.1 million brands across eight media channels. The platform distills multimedia ad sales data into specific, actionable recommendations, brand analysis, prospecting reports, and more. Ad sales professionals, management and research teams use these insights to more effectively and efficiently pursue qualified leads, create high-performance sales pitches, and close more deals.
For comScore customers, the new features will be available to MediaRadar subscribers in Q2 2017 and seamlessly integrated into MediaRadar’s intuitive UI. This service will be included at no additional cost for existing clients of both services.
For more information about MediaRadar, visit www.mediaradar.com.
For more information about comScore, visit www.comscore.com/.
MediaRadar revolutionizes ad sales by helping sales executives spend their time pitching and closing deals, instead of researching and preparing. MediaRadar helps sellers determine the best prospects to pursue, which offerings to pitch, and how to position themselves most effectively against their competitors. This SaaS sales-enablement platform is built on the most comprehensive and up-to-date database of multimedia advertising information available. MediaRadar serves ad sales teams at more than 1,400 media brands. Connect with us on Twitter, Facebook and LinkedIn.
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit comscore.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, comScore’s expectations as to the financial and operational effects of comScore’s collaboration with MediaRadar, or any of its related products. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to, comScore’s ability to project the financial impact of changes in its audience and advertising offerings or comScore’s ability to achieve its expected financial and operational results. For additional discussion of risk factors, please refer to comScore’s respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and other filings comScore makes from time to time with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website (www.sec.gov). Investors are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.