How Vertical Video Is Changing The Mobile Ad Landscape

Vertical video advertising is on the rise, as advertisers continue to seek effective techniques for reaching their target audience.

MediaRadar studied Vertical Video and learned some key insights:

• Vertical videos are placed on the far right of the page 90% of the time
• 70% of vertical videos are running 15 second spots
• Early reports suggest vertical videos provide 3x the return of their horizontal counterparts

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