Since late last year, Snapchat, has been growing rapidly. Snapchat’s innovative business model catapulted the company to success. Ever since the app broke new ground with the separation of publisher content and its user-messaging portion and capitalized on vertical video, programmatic ads, as well as its branded filters and video ads to increase user-engagement, its once niche audience of teenagers and 20-somethings multiplied and diversified. More and more brands are now jumping on this upward trend and choosing to advertise with the social media network. MediaRadar compiled a list of the biggest Snapchat advertisers. Here are the top eight.
The Exxon Mobil Corporation is the brand that has spent the most advertising with Snapchat. The multinational oil and gas company spent just under $100 million on advertising in digital, print, and national TV within the last year. It invested in premium ad units and advertised on over 250 different media properties across multiple media formats in the last year. The energy conglomerate also launched and advertised ten new products in the past twelve months.
One of the world’s leading producers and providers of entertainment and information is ranked second in the list of top Snapchat advertisers. The Walt Disney Company spent over $100 million on advertising in digital, print, and national TV in the last year. It invested in premium ad units and advertised on over 250 different media properties across multiple media formats in the last year. The entertainment and information business even launched and advertised 192 products in the past twelve months.
The on-demand transportation and ridesharing company is graded as the third biggest advertiser of Snapchat. Lyft, Inc. spent just under $100 million on advertising in digital, print, and national TV in the last year. The company invested in premium ad units and advertised on over 250 different media properties across multiple media formats in the last year. Lyft, Inc. also launched and advertised three new products in the past twelve months.
Coming in as number four is Pepsico, the American multinational food, snack, and beverage corporation. PepsiCo, Inc. spent just over $100 million on advertising in digital, print, and national TV in the last year. It invested in premium ad units and advertised on over 250 different media properties across multiple media formats in the last year. The company even launched and advertised 22 new products in the past twelve months.
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The fifth biggest advertiser with Snapchat is State Farm Mutual Automobile Insurance Company, a large group of insurance and financial services corporations with arguably the funniest commercials to date. The company spent just under $100 million on advertising in digital, print, and national TV in the last year. It invested in premium ad units and advertised on over 250 different media properties across multiple media formats in the last year. State Farm Mutual Automobile Insurance Company also launched and advertised 64 new products in the past twelve months.
The American fast food chain is ranked as the fourth largest Snapchat advertiser. The McDonald’s Corporation spent just under $100 million on advertising in digital, print, and national TV in the last year. It invested in premium ad units and advertised on over 250 different media properties across multiple media formats in the last year. McDonald’s even launched and advertised four new products in the past twelve months.
Listed as the seventh biggest advertiser on the social media network, Snapchat, is the Sony Corporation. This Japanese multinational conglomerate best known for its consumer and professional electronics, gaming, entertainment, and financial services spent just under $100 million on advertising in digital, print, and national TV in the last year. It invested in premium ad units and advertised on over 250 different media properties across multiple media formats in the last year. The Sony Corporation even launched and advertised 115 new products in the past twelve months.
Sitting at the bottom of the list of top eight Snapchat advertisers is MagiQuiz. This premier viral quiz site serves up amusingly insightful quizzes to millions of readers a month across its network. The website spent just under $100 million on advertising in digital in the last year. It is not currently investing in any premium ad units at the moment. However, MagiQuiz did actually advertise on over 250 different media properties across multiple formats in the last year. Finally, this viral quiz site last advertised a new product in February of 2016.
