Native ad campaigns are continually changing. In fact, native is one of the fastest growing products in digital advertising today. In light of this, each month, we review the native ads we’ve seen and highlight the most prevalent campaigns. Perhaps you can include some of these strategies in your own native offerings.
Within the past 30 days, over 460,000 native ads have been tracked!
In the MediaRadar Native Advertising Roundup, we select four noteworthy campaigns to highlight, offering insights into their native strategy. In last month’s roundup, we saw innovative campaigns from Target, Krylon, CDW, and Golden Isles Georgia.
This month, we’re highlighting campaigns from Kia, Immaculate Baking Company, TitleMax, and PNC Bank.
Kia Stinger first began running native ads in mid-November. The campaign spans over 20 websites, include AL.com, MLive, and Reader’s Digest.
Immaculate Baking Company
Immaculate Baking Company began its first native campaign in mid-November. MediaRadar has since tracked over 500 native ads for the brand across 28 websites, including Men’s Healthand Working Mother.
Last month, TitleMax ran one of the largest native campaigns. MediaRadar has tracked over 4,300 native ads for the brand. TitleMax, which first ran native ads in September 2016, has a renewal rate of 62%.
In the past 30 days, 25% of PNC Bank’s ads have been native. The brand frequently runs native and ads on the same websites, including Sun-Sentinel and SFGATE.
Stay tuned next month to find out which native campaigns honed in on the holiday season!