MediaRadar Blog


MediaRadar’s 12 Ads of Christmas: 4 Visions Blurred

Throughout our 12 Ads of Christmas posts, we’ve seen quite the spectacle of innovation and creativity. We’ve sent you an array of ads from multiple industries, and today, we’re bringing you more of the same.

First, let’s recap MediaRadar’s jingle to this point:

“On the twelfth day of Christmas, MediaRadar sent to me,
Twelve Engines Humming,
Eleven Cards a-Swiping,
Ten Sleepers Sleeping,
Nine Sites Romancing,
Eight Shoes a-Sneaking,
Seven Hairs a-Trimming,
Six Kids a-Playing,
Five Diamond Rings…”

In the original version of the “12 Days of Christmas,” the fourth day would bring Four Calling Birds. We’ve got our sights set on something else, however.

Today, we are sending you Four Visions Blurred… Eyewear ads!

The holiday season is a time for the eyes. Decorations, snow, and the eye-watering cold air certainly make the season memorable for the senses.

Not only that, but the star of the season himself where’s a pair of wireframe glasses.


As it turns out, the man cruising through the air in a reindeer-led sleigh relies quite a bit on his vision…

Whether you’re dashing through the snow, or walking in a winter wonderland, these ads can put your troubles out of sight, and have you on your way to an incredible holiday.

Here are MediaRadar’s four favorite eyewear ads from this year:


Warby Parker – “Solar Eclipse of the Heart”

Our list starts off rather bright.

This year, we saw (either metaphorically, or with heavy eye protection, of course) a solar eclipse, visible across the entire contiguous United States for the first time in nearly 100 years.

In this video, Warby Parker decided to use the event to be creative.

They took the classic song, “Total Eclipse of the Heart,” and turned it into a more time-relevant piece, sighting citing various scientific terms, and singing more about eclipses than about hearts.

This was not so much a push for their own product, but simply a means of having fun.

As evidence, during the eclipse, Warby Parker was giving out free eclipse viewing glasses at their stores. They simply wanted others to join them in enjoying the rare event.


Pearle Vision – “Ben’s Glasses” 

As you might find out in watching this ad, our hearts are very much connected to our eyes.

For Ben, that statement couldn’t be any truer.

This Pearle Vision ad is a practice in helping us see the importance of caring for others. In the ad, “It isn’t just about vision. It’s about care.”

We see the many struggles Ben has with his glasses, only to find out at the end the real reason why he’s wearing them.

Here, glasses go well beyond vision. They serve as a window into Ben’s heart.


LensCrafters – “See. Good. Daily.”

This LensCrafters ad also gives us, and a few pedestrians, a window into something amazing.


In the ad, on what seems to be a normal street corner, pedestrians notice a window. Upon looking into the window, they see a children’s orchestra performing underneath an assortment of colorful lights.

The metaphor present in this ad, is that “the right lens refreshes your world.”

Sometimes, it’s not just about having good eyesight, but rather, it’s about seeing the good things that happen around us.

So, this holiday, in the season of colorful-lights, remember to not just see, but take in all of the good that surrounds you.


1-800-Contacts – “Your at-Home Vision Test”

One of the trends we’ve seen throughout our ad recaps, is that many companies like to promote the idea of doing things from home.

Holiday shopping is the perfect example.

In this 1-800-Contacts ad, the good news is that we can now get our eye prescription from home as well.

Most contact-wearers have been there… You’re on your last pair of contacts, and you didn’t even realize it. Now you’re stuck without contacts, and don’t have the time to schedule an appointment with an eye-doctor.

While going to the eye-doctor is assuredly a more thorough, accurate means of getting a prescription, this is certainly a nice perk for the blurry-visioned customers of the world.

Regardless of whether you’re near-sighted, far-sighted, or have perfect vision, this holiday season, it’s important that we all see beyond the tangible world, and into what truly matters.

Keep your eyes peeled for our next post, where Three French Hens may also find their visions blurred…