MediaRadar Blog

christmas tree with balls

MediaRadar’s 12 Ads of Christmas: 5 Diamond Rings

We continue to carry our 12 Ads of Christmas tune of content, now with more days, more gifts, and more ads behind us than ahead of us.

So far, we’ve sent Twelve Engines Humming, Eleven Cards a-Swiping, Ten Sleepers Sleeping, Nine Sites Romancing, Eight Shoes a-Sneaking, Seven Hairs a-Trimming, and Six Kids a-Playing.

What’s next?

In the original 12 Days of Christmas, next would be “Five Gold Rings”:

“On the twelfth day of Christmas, my true love sent to me,
Twelve Drummers Drumming,
Eleven Pipers Piping,
Ten Lords a-Leaping,
Nine Ladies Dancing,
Eight Maids a-Milking,
Seven Swans a-Swimming,
Six Geese a-Laying,
Five Gold Rings,
Four Calling Birds,
Three French Hens,
Two Turtle Doves,
And a Partridge in a Pear Tree!”

MediaRadar’s rendition does not venture too far from the original. Instead of gold rings, we’re bringing you yet another holiday tradition, in the form of Five Diamond Rings.

When the holiday season arrives, many people question what, and who, is most important in their lives, bringing about more life-changing moments, and more life-changing questions compared to the rest of the year.

One of those questions, of course, is “will you marry me?”

Whether you’re tying a bow or a knot, however, the holiday season is about giving. So join us in ringing in the new year, as we give you the ads that could make your holiday, and perhaps the rest of your life, a whole lot better.

Here are MediaRadar’s five favorite diamond ring ads from this year:


Tiffany & Co. – “A Tiffany Christmas”

Stop motion is nothing new for Christmas movies and television.

This breezy, creative take on stop motion by Tiffany & Co. shows a wooden man strolling a winter wonderland.

Due to his own (boughs of…) folly, he finds himself running from a giant snowball barreling down the snowy hill.

The snowball catches and rolls atop the wooden man, seemingly smushing him into the ground.

Once it stops rolling, however, the wooden man sits up, resting on top of the snowball. The snow breaks away, and it turns out that the frightful snowball was merely a large crystal ball covered in a layer of snow.

Upon looking down at the crystal ball, the wooden man sees a gift-wrapped box, in what seems to be a very familiar color.

That color? Tiffany blue.


Kay Jewelers – “Proposing?”

It’s always nice to receive a helping hand, especially during the holiday season.

For the nervous potential-proposers of 2017-2018, Kay Jewelers is doing exactly that.

This ad asks, “What’s going through a man’s mind when he’s getting ready to pop the question?”

The simple answer: A lot.

In the ad, a handful of men describe their many questions and concerns when considering their plans to propose:

“I don’t wanna be the one to ruin this picture perfect day that she has created.”

“It’s the scariest yes or no question anybody ever has to ask somebody.”

“Do I just pick a ring that I like, ‘cause then I’ll know at least one of us likes it?”

The overall question for these men is, “How do I propose without letting anyone down?

While Kay may not have an end-all answer to that question, they can at least partially ease the nerves of these anxious men. There are many things to be nervous about when proposing, but the right diamond ring should not be one of them.


Cartier – “My Proposal”

The holidays are the perfect time to sit around the dinner table, the Christmas tree, or a roasting fire and tell great personal stories.

Among those stories are the, “how we met” and “when you were a baby” kind of stories.

Also among those, however, are proposal stories.

The couple in this Cartier ad will surely catch the whole family’s ears when telling their story.

The ad starts with a young woman knocking on her very-loud neighbor’s door. After a very cordial conversation, the man agrees to quiet down, and introduces himself. The woman responds with her name.

“Lola,” she says.

As she walks back to her apartment, the man again starts making noise – this time, a different type of noise, of which Lola doesn’t seem to mind. She first hears it, and stops. She then hears what song he’s playing, to which she smiles and returns to her apartment.

Lola’s musically inclined neighbor Paul was playing the song “Lola” by The Kinks.

The ad fast forwards 2 years ahead. Lola waits outside a venue, alone, seemingly looking for her date. She goes inside, still alone, when a voice rings down from the stage. That voice says, “This song changed my life.”

The voice turns out to be Paul, as he begins, once again, to sing “Lola.”

Lola first looks confused, but soon realizes the magnitude of the moment.

Paul leaves the stage and presents a ring to Lola, to which she says yes, and their story as neighbors comes full-circle.


James Allen – “Buying an Engagement Ring Online”

This James Allen ad is a much more light-hearted take on how hectic it can be to plan for a proposal.

In the ad, two men are sitting on the couch playing video games, when one man’s girlfriend says goodbye and leaves the apartment.

For these men, that means to “Commence operation engagement ring!

They hurry to various whiteboards that show a map of local jewelry stores and the “4 C’s” of buying a diamond ring. The about-to-be-engaged man exclaims, “to the mall!”

As he tosses the car keys to his friend, a woman appears. She intercepts the keys, and presents the simple idea that these men can purchase goods and services without ever leaving their homes.

James Allen offers pantless (in-home) shopping to all of their customers, and even offers the ability to create custom rings.

This holiday, shoppers can buy gifts and plan the rest of their lives from the comfort of their own living room.


Jared – “Match”

This is a simple ad with a powerful message.

In this ad, Jared claims that they only sell one piece of jewelry – ”the engagement ring you had designed just for her.”

The ad starts by saying, “There’s no one else in the world like you.”

Jared is promoting their custom design services here. Any ring can be made for anyone. From a customer’s perspective, Jared really does sell only one piece of jewelry.

This is not the first time Jared has pushed the idea of unique, singular, individual rings. They did the same in this picturesque holiday ad from 2016.

In the end, it’s important for everyone to feel unique and loved, especially during the holidays, and there’s no bigger and better means of expressing that than with a diamond ring.

Tune into our next post to see (or perhaps not see) our translation of Four Calling Birds.