New forms of advertising continue to pop up on what seems like a daily basis. On our phones, on our TV’s and in our ears.
In recent months, one of the biggest trends in advertising has been the adoption of Snapchat’s new and unique ad inventory. From location-based filters to interactive videos, and on, Snapchat advertising provides brands with practices not previously available.
Typically, Snapchat advertisers look to target the teen to early-20’s demographic. Recent statistics suggest, however, that there still may be substantial room for Snapchat advertising to grow – about half of all new Snapchat users are 25 years or older, signally a more diverse set of users.
From November 2017, through the end of January 2018, MediaRadar observed 397 brands placing video ads on Snapchat’s 52 Discover Channels. The average brand placed ads on between four and five Discover Channels.
Within that three month span, iHeart Radio was the most popular amongst advertisers, as 61 brands placed ads on their channel. We decided to look at the rest of the top ten channels by number of brands placing ads, to see if there were any notable trends.
The top discover channels, ranked by the number of brands that placed an ad with them from November 2017, through January 2018.
MediaRadar conducted a study spanning the months of November 2017, through January 2018,
The top ten Discover Channels on Snapchat from November of 2017 to January 2018 are as follows:
1. iHeart Radio
2. Daily Mail
4. Food Network